Last week, Google made everybody angry by announcing the retirement of Google Reader. While everybody was fuming about that, the company also started removing ad blockers from Google Play, including Adblock Plus. It didn’t take long, however, for the app to make its way back to Android.
The Adblock Plus team introduced version 1.1 of its Android app today. This version brings with it automatic updates to get around the fact that it’s not welcome on Google Play anymore. The team took the opportunity to implement a number of other changes as well:
It’s pretty obvious that Google didn’t like Adblock Plus because it prevented the company from earning ad revenue off of apps and mobile browsers. It will be interesting to see if Google does anything to combat its return.
One of the key advantages of Adblock Plus is that it doesn’t require your device to be rooted so I can imagine Google introducing a change in future versions of Android that blocks Adblock Plus and similar software on non-rooted devices.
Even if Google were to do that, something would come along to bring ad blocking back to Android. Consumers have shown through ad blocking software that they simply don’t like the current form ads take on. So instead of fighting ad blockers, perhaps Google should find a way to make mobile ads less obnoxious.[h/t: The Next Web]