Google has been uploading video content from last month’s Google I/O event for weeks, and most recently has been sharing one-on-one discussions with various executives.

Following are three conversations, roughly a half hour each, talking about getting people to use your product. If you have a cool app, but are struggling to get it in front of people, you might want to listen to what these people have to say.

First up is former Wildfire CEO Victoria Ransom.

Next is Tinder Founder and CEO Sean Rad:

Here’s former Quick Office CEO and Google Partnerships Director Alan Masarek:

Image via YouTube