Yuengling Ice Cream Returns to Store ShelvesBy: Erika Watts - February 11, 2014
After an almost 30-year hiatus, Yuengling’s Ice Cream is officially back on supermarket shelves. Many older adults will instantly recognize the ice cream brand, but for the younger crowd, don’t worry–even though Yuengling’s Ice Cream shares the same name with the brewery, this isn’t beer-flavored ice cream.
Yuengling’s Ice Cream was originally owned by Frank D. Yuengling, owner of D.G. Yuengling & Son Brewery. According to the Yuengling’s Ice Cream website, the company was started in 1920 as a result of the Prohibition. After shutting down approximately 30 years ago, David Yuengling, the great-grandson of Frank D. Yuengling, says he was approached about relaunching Yuengling’s Ice Cream.
While many people would be hesitant about changing careers and attempting to relaunch an old business, David Yuengling said he wasn’t too nervous since the Yuengling name is so widely recognized. “One of the biggest things in putting a new product on the market is getting brand-name recognition, which is a problem we don’t have,” said Yuengling, who is the president of Yuengling’s Ice Cream.
Yuengling originally expected for the ice cream reboot to happen a little later in 2014, but after the news received such positive reception, he decided to relaunch the product earlier. “It’s a very exciting time for us. We originally expected production to begin in March,” Yuengling said. “But when we announced in September that we were bringing back Yuengling’s Ice Cream, the response was so enthusiastic that we pushed up production.”
There are several flavors of Yuengling’s Ice Cream available, including vanilla, chocolate and chocolate marshmallow. Yuengling’s also offers a Black & Tan flavor, but instead of being beer-flavored, this flavor is described as being a “swirl of rich Belgian chocolate ice cream and salty caramel ice cream.”
Even though there are a lot of really strange ice cream flavors on the market, including Frozen Pints Craft Beer Ice Cream and Max and Mina’s Corn on the Cob Ice Cream, don’t expect a beer flavor from Yuengling’s anytime soon. “I’m certainly not gonna try it,” Yuengling said. “I just can’t see beer and ice cream together.” This news might be disappointing to some beer lovers, but the company’s official Twitter page has suggested the idea of a beer float.
If you’re wondering where you can find a store that carries Yuengling’s Ice Cream, use the company’s store locator.
Image via YouTube