YouTube Launches its Univision Channel
In November, YouTube announced that it had struck a partnership with one of the top Spanish-language broadcast networks in America, Univision. The partnership would see YouTube providing both short clips and full shows from the network. YouTube has now announced the official launch of the Univision channel.
The channel contains content from Univision’s three major networks: Univision, TeleFutura and Galavisión.
"Some of the most popular shows on the channel include Univision’s morning show Despierta América (Wake-Up America); TeleFutura’s entertainment show Escándalo TV (ShowBiz TV), and Galavisión’s home decorating series Decorando Contigo (Decorating with You), among many others. The Univision channel on YouTube will also premiere weekly show recaps made just for YouTube viewers," says Shanna Preve, Strategic Partnerships at YouTube. "These videos will feature top Univision talent summarizing the best moments from Univision shows in the last week."
"The partnership provides more premium, current, monetizeable content for our advertisers interested in reaching the growing online Hispanic demographic; Kraft Foods is the channel’s exclusive launch sponsor," adds Preve.
The Univision YouTube channel represents the first time Univision programming has been made available on the Internet outside of the network’s own properties (at least legally).