YouTube Analytics Replaces YouTube Insight

    November 30, 2011
    Chris Crum

YouTube announced the launch of YouTube Analytics, which replaces YouTube Insight. The company says it aims to make it easier for users to learn about their audiences.

Features include:

  • A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
  • More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
  • Audience Builders: Discover which videos are driving the most views and subscriptions.
  • Audience Retention: See how far viewers are watching through your video in the new audience retention report.

YouTube’s Creator Playbook has been updated showing how to use the new Analytics:

YouTube is also sharing this related infographic:

youtube infographic

YouTube Analytics will be released to everyone using a modern browser throughout today.