Yelp has redesigned its mobile experience, and it's getting a great deal of praise (particularly the updated iPhone app).
"The old design of our business pages has served us well, but it was time for a remodel," said Yelp's Director of Consumer & Mobile Products in a blog post. "We tore it down to the studs and built it back up with an eye on aesthetics and efficiency. We think you’ll find browsing business details, photos, review highlights, reviews and tips far more enjoyable."
There's also a new "pull to view" feature, which lets the user pull down the page and release to jump into a gallery of photos for a business.
The tech blogosphere seems to be loving the new app. SlashGear says the update "brings the awesome".
"The updates do enhance the usefulness of Yelp," says CNET's Lance Whitney, noting that the update brings "lots of 'awesomeness'.
PC Magazine concurs that it comes with "loads of 'awesomeness'."
Actually, "awesomeness" is how Yelp is pitching the updated app. in the App Store, Yelp says in the "what's new" section, "This update is literally filled to the brim with awesomeness. We're not joking -- we had to get an intern to stand on the top of it just to get it zipped up and shipped to the App Store."
Beyond the new app, Yelp should be getting plenty of love from iPhone users in the near future, as it will be integrated into Apple's Maps product with the forthcoming iOS 6, due out this fall.
People without iPhones can still experience some mobile Yelp updates. The company has also redesigned its mobile site at m.yelp.com. The site now lets users log into their Yelp accounts to view and create bookmarks and add tips.
"While basic in functionality, these features and improved user interface are instrumental in deepening mobile engagement with our users," the company says.
There's also an iPad update, which lets users vote on and compliment reviews, upload photos and edit business info.