Yahoo Redirects Directory Pages to Search Pages

Yahoo Decides Search is "Superior" to Directory Experience (At Least in Some Countries)

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Yahoo is reportedly redirecting directory pages to web search pages. Matt McGee at Search Engine Land received a tip from Sean Carlos about it, and confirmed it with Yahoo.

Apparently since as early as December, Yahoo has been doing this in four countries: France, Germany, Italy, and Spain.

Yahoo Directory - Search Replacing it in some countries Yahoo told McGee, "As part of Yahoo!’s ongoing effort to build products and services that deliver the best possible experiences for consumers, we are increasing investment in some areas while scaling back in others."

While the move has gone largely unnoticed all year, as Matt points out, it is certainly no secret that Yahoo is "scaling back" in some areas. Yahoo famously put an end to the once huge Geocities a while back, not to mention various other products. Of course, they’re handing search over to Microsoft this year as well (for a while at least).

In Yahoo’s note to McGee, it said the local versions of Yahoo Search are a "superior experience" to the directory experience, but the company said it has no plans to close the U.S. version. Does that mean the U.S. Yahoo Search experience isn’t considered a superior experience to the directory?

Read Yahoo’s whole response at Search Engine Land.

Do you still need the Yahoo Directory? Share your thoughts.

Yahoo Redirects Directory Pages to Search Pages
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  • http://www.rocketmovers.com Austin Movers

    Sad to see Yahoo deleverage. I grew up with them and would love to see them excel. I still use the service for search along with GOOG. It’s like Chevrolet to me

  • http://www.stayonthemap.com Online Home Based Business

    It is interesting that Microsoft launches a fraud alert system. It can help like us in online business.

  • http://www.searchengineoptimisation.com Phil

    Its may be good to have less traffic directory removed……but why not in USA

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