Yahoo Launches Newly Redesigned My Yahoo, Wants iGoogle Users To Come Aboard

    September 19, 2013
    Chris Crum

Yahoo announced today that it has launched a new redesigned version of My Yahoo, where users can now get an even more personalized experience. It’s launching on both desktop and mobile.

“The refreshed design gives you a sleek, tailor-made starting page to access your email accounts, calendars, stock portfolio, sports scoreboard, weather, Flickr, and of course your favorite content — from Yahoo and around the Web,” says Mike Kerns, SVP Homepage & Vertical Products. “You can also choose from a range of cool new themes from designers like Oscar de la Renta, Rachel Zoe and Jenni Kayne; artists Chihuly, Polly Apfelbaum and Alec Monopoly; and even bands like Empire of the Sun, Twenty One Pilots, and FUN. On My Yahoo anyone can create their very own place that reflects a sense of style and personality.”

My Yahoo

Kerns adds, “Let serendipity guide you, My Yahoo makes it simple to uncover new content and explore interesting topics and sources that you might not know about. Whether you’re a foodie, news junkie, fashionista, or a stock trader, you can customize a page that’s completely you. Maybe that includes the latest street styles from The Sartorialist, delicious recipes from Epicurious, the latest political headlines from Politico, or clever ways to modify Ikea furniture from Ikea Hackers.”

If you’ve been an iGoogle user, Yahoo has an import tool for you.

The new My Yahoo comes just after the launch of the new Yahoo iOS 7 app, which includes a new “My Saves” feature, enabling users to save content for later. Yahoo said this feature would come to the desktop soon, so it stands to reason that it will go hand in hand with the new My Yahoo.