Yahoo Extends Native Stream Ads Into More CountriesBy: Chris Crum - May 20, 2014
Yahoo announced on Tuesday that it is extending its Stream Ads internationally with availability in Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain and the United Kingdom.
“Last year, we debuted Yahoo Stream Ads as a way to make content discovery even more seamless and effective for our readers — through a brand new native ad format,” the company says. “Native advertising is paving the way for more engaging experiences across Yahoo, and we’re constantly exploring new ways to deliver value for brands, while enhancing the user experience.”
A recent report from eMarketer indicates native advertising has been “flourishing” across social media channels, content portals, news sites, video sharing sites, and streaming services. It gave a great deal of credit to growth in mobile use, which has been a big focus of Yahoo’s.
The company says, “With our new content stream format now available on many of your favorite Yahoo sites and mobile experiences around the world, we’re excited to be rolling out Yahoo Stream Ads to provide more personalized, immersive advertising that complements the design of these pages. This is an exciting step forward and now brands can easily leverage native advertising with massive scale to meet their marketing goals.”
In August, Yahoo started including the ads across Yahoo Sports, Yahoo Movies, Yahoo TV, Yahoo OMG, Yahoo Games, and Yahoo Mail.
Last week, the company began rolling out new image-rich native ads through Yahoo Gemini.
Image via Yahoo