Yahoo And Zillow Partner On Real Estate Ad Deal

Zillow to power Yahoo Real Estate

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Yahoo and Zillow.com have partnered to create a real estate advertising network, bringing together the second and third most trafficked property websites.

The move expands on existing partnership between Yahoo and Zillow that began in 2006, when Yahoo integrated Zillow’s home valuations on its own real estate site. The financial terms of the deal were not disclosed.

Spencer-Rascoff-Zillow "This new partnership between Zillow and Yahoo! Real Estate creates the opportunity for agents and brokers to reach one of the largest audiences of homebuyers online when they list a home or purchase an ad," said Spencer Rascoff, Zillow COO.

"Today, Zillow offers a range of services for every stage of homeownership and we’re excited to build upon our long-standing relationship with Yahoo! Real Estate and extend our leadership in the online real estate space."

The partnership is set to go into effect later this year, but Zillow and Yahoo Real Estate are already working on sales efforts for the advertising network. Under the agreement Zillow will power all for sale listings on Yahoo Real Estate.

The deal is part of Yahoo’s strategy to focus on its core businesses such as email, news, sports, entertainment and finance.

In May, Yahoo partnered with Match.com, owned by Internet company IAC/InterActive Corp, which replaces Yahoo Personals.

Yahoo And Zillow Partner On Real Estate Ad Deal
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  • http://todhd.com Branded social tv

    I think that this is a good partnership and should work out well for both companies

  • Justin Sweeny

    Sorry, but I

  • http://www.siliconvalleyrealestateinvestor.com Eric in Silicon Valley

    I agree with the first comment.

    While this is good news for Zillow and its 4 million for sale listings, frankly, I’m skeptical about what value this adds for Yahoo(!). Zillow offers a lot of features and aggregates a lot of data, but quantity does not make up for quality. I find Zillow hard to navigate to find what I’m looking for, and at least in this area (SF Bay Area), with such high prices I don’t think anyone puts much stock in the accuracy of the their zestimates.

    There is further discussion of this issue at http://www.siliconvalleyrealestateinvestor.com/yahoo-and-zillow-real-estate-listing-titans-combine-forces

  • SH

    Zillow’s zestimate is poor because it does not understand the concept of ‘neighborhood’ and, as anyone in the real estate business knows, a house one block away but in a different neighborhood is not a comp. The best real estate site is redfin.com because all they give you is data which can be sorted and compared. They don’t try to make phony zestimates. Redfin is technically superior as a website too.

  • http://www.MaineHomeConnection.com Michael Sosnowski

    Real estate is best served on the local level. If you are really interested in learning about an area, understanding the market and getting the best information available, sites like Zillow, realtor.com, redfin are not the place to go. They do not provide real estate solutions – but rather clutter the internet with more useless advertising.

  • http://www.ringwoodpropertyservices.com.au Andrew

    Sounds like Yahoo is starting to do the same as Google but on a much smaller scale. Hopefully Yahoo will start gaining some ground over Google soon enough.

  • http://newconstructionmanhattan.com/ Manhattan apartments

    Oh, i think this is great. Let’s see what will happen.

  • http://www.MEhomes.com Guest

    I have been considering advertising on Zillow for the last several months and just yesterday decided to “pull the trigger” and purchase a 1/4 share of some zip codes in my marketing area. The price I was quoted by the Zillow rep was $25-$34 per 1/4 share/month. Just last night I called to agree to this and am now quoted $122/month/per share because of the merger. STICKER SHOCK! One must commit for 6 months with no warranty of quantifiable results. Perhaps it is worth the investment, but I am “back to the drawing board” on how to spend my limited advertising dollars.

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