Wendy’s Pretzel Burger Could Be Coming To Your TownBy: Amanda Crum - May 29, 2013
Ever eat a cheeseburger and think, “The only thing this big chunk of meat is missing is bacon with a soft pretzel on top”?
Wendy’s has the answer to your quandary, my friend, and it could be coming to a restaurant near you. The fast-food chain says they tested a Pretzel Bacon Cheeseburger in a few stores around the country and it did very well. So well, in fact, that it was the best-selling “limited time” deal they’ve had in decades.
While the company doesn’t comment on test-products, analysts predict it will be the next item they roll out nationally.
“Our industry sources inform us that the Pretzel Bacon Cheeseburger, to be launched nationally at some point during 2013, was one of Wendy’s most successful test products from the last 20 years,” analyst Mark Kalinowski wrote. “As such, we believe the national launch will lead to some meaningful acceleration in Wendy’s same-store sales.”
Wendy’s did confirm that the burger will be a part of their 2013 promotional rollout, so look for it soon. As for how sales will go, some aren’t so sure a special bun will make a huge difference when it comes to competing against giants like McDonald’s and Burger King.
“It’s hard to imagine that a new bun is going to make a huge impact given what Wendy’s, McDonald’s and Burger King all spend on advertising,” said Darren Tristano, executive VP of Technomic Inc . “This fits with Wendy’s positioning, but it would take a huge amount of pretzel burgers to affect their stock price significantly.”