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Weather Channel Apps Top 100M Downloads, 38M Monthly Mobile Users

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Weather Channel Apps Top 100M Downloads, 38M Monthly Mobile Users
[ Technology]

The most popular weather app around has just hit a significant milestone: 100 million downloads.

The Weather Channel has just announced that their family of apps has crossed this threshold. That includes iOS, Android and Windows Phone. The iOS app was first launched in 2007, and the Android app followed in 2008. Last July is when it finally landed on the Windows Phone on the Nokia Lumia.

“This is a huge achievement for us – only a very small, select number of companies can say they have this reach and consumer loyalty – and I want to thank our users and our employees,” said Cameron Clayton, digital division president, The Weather Company. “Reaching this milestone is a testament not only to our amazing users who continue to seek out – and use – The Weather Channel on their devices, but also to our hard-working team, which continues its efforts to create the best app available on every screen.”

According to their stats, the apps register 38 million users per month on mobile, and six million on tablets. Over the past year, which has been a pretty crazy year for weather, Hurricane Sandy and Christmas were the two events that drove the most app use. On December 26th, the Weather Channel family of apps saw 137.5 million views, which is an all-time record.

Back in May, The Weather Channel app v5.0 launched in the App Store as a pretty significant redesign, both in the UI and the features. Apart from changes to the way the app looks (for the better, I might add), the new app added social integration from Facebook and Twitter – so users could see the weather chatter in their area. It also added improved severe weather alerts, something that I’m sure came in handy for plenty of users in 2012.

Weather Channel Apps Top 100M Downloads, 38M Monthly Mobile Users
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  • Josh barcomb

    Hey Josh – thinking of starting an app of my own, how do I think about pricing, profitability, etc as it relates to apps?

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