Walmart’s Pay with Cash Online Payment Solution Ignites Consumer Spending

    June 25, 2012
    Shawn Hess
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Walmart recently introduced a “pay with cash” option for all of its online shoppers. It’s really simple.

Load up your online shopping cart, get the total, go to Walmart, pay the balance in cash, then, your stuff will arrive in the mail shortly (or you can pick it up at the store).

In the eight weeks since its launch, “pay with cash” now accounts for 2% of all Walmart.com shopping. Also, 30% of the “pay with cash” customers are entirely new to Walmart.com. I think that makes a powerful statement about online shopping.

Many consumers don’t use credit or debit cards, and Walmart tapped a valuable demographic with this new service. You know what else is big news? The “pay with cash” orders are 50% larger than those of the average online shopper. That’s powerful stuff!

I think we can safely say Walmart will be recognized as an innovator with this one. Walmart.com CEO, Joel Anderson has noticed the online shopping trend and he intends to capitalize on it as much as possible.

In fact, Anderson says the company is striving for an “anytime, anywhere” presence in consumer spending. Their focus has shifted to online spending, and more specifically, mobile.

Walmart.com CEO, Joel Anderson, comments on the future of retail:

“I can’t overstate how mobile is changing how we interact with our consumers,”

“We have to embrace these changes,”

“What we have to do is provide anytime, anywhere access. The customer is demanding that.”

So, while we have seen Walmart attempt to break into online shopping with other services like their Vudu streaming video, and their Goodies gourmet sampler program, “pay with cash” online has been one of the most successful and it truly taps a whole new demographic of shoppers.

Who knows what their current focus on the mobile shopping platform will bring us, but if it’s anything as groundbreaking as “pay with cash”, Walmart will be raking in the dough.

  • http://bestecommercesolution.com/ mosarof

    I don’t see any data that give me any confidence that either party knows what it’s doing economically. I also have a fairly strong hunch that the most the US government has the political will to do, whichever party is in charge in either the Congress or the White House, is to use general economic conditions as a backdrop for electioneering.
    A point, however, that has to be kept in focus re the general economy, is that the public sector, through the influence/incompetence/imbecility/whatever of both political parties, is a non-trivial component of the overall economic vitality of this country. There were times in our history (like the last depression or the recessions of the 19th Century when this was not the case, but it surely isn’t true now. One has to develop policies that promote very gentle transitional movements toward private sector employment to pick one’s way out of the economic sluggishness that has befallen us. Bloviating about slashing governmental budgets is just for show. We need adults with slide rules now, not kids yelling buzzwords.