Video Advertising Takes to the Highway

    January 20, 2010
    Chris Crum

If you’re interested in new trends in advertising, you may be interested in the possibility that you will be seeing trucks driving around playing full HD videos. Hopefully you won’t be so interested that you stop paying attention to the road.

Flick Studio is making these trucks with the hopes that companies will be interested in purchasing them for their own advertising purposes. The idea comes from trucks that are already out there, which feature rolling ads. This takes the concept to a whole new (and likely expensive) level.

Information about FlickTruck is scarce. The FlickTruck site only shows a couple videos (which offer no real details) and a GPS tracker tracking the journey of one of the trucks, "Flick-2". However, at the Consumer Electronics Show (CES) in Vegas recently, WebProNews spoke with David McDonald of Flick Studio ( or

As you can see, it’s a truck with 3 big TVs built in. The displays are higher than 1080p. The are WUXGA and can be viewed easily in broad daylight.

Flick Studio began producing the trucks six months ago, and currently there are only two of them. Those are just to drive around executives who are interested in the technology. Who knows where they will go from there?

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Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.