Twitter Turns To Revstream for Billing, Revenue Management

    August 21, 2012
    Chris Crum

Twitter and Revstream announced today that Twitter has deployed Revstream’s revenue and billing management platform, integrated with Oracle’s E-Business Suite (r12).

“Revstream’s platform enables Twitter to accelerate our billing cycle and improve our global revenue recognition process,” said Shanice Ma, Director of Revenue at Twitter. “With Revstream, our process is improving in both efficiency and accuracy.”

That efficiency is going to be important as the company continues to improve on its monetization strategy.

“An explosive global business like Twitter presents sophisticated challenges for Finance teams in both revenue and billing management,” said Mark Aubin, Revstream’s Chief Product Architect. “Twitter’s volume, frequency and variation of ad products require very robust billing and revenue management functionality. We designed the Revstream Suite to handle the unique operational challenges faced by a wide variety of companies with ad-based revenue models.”

According to Revstream’s site, Facebook also uses its platform.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.