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Twitter Promoted Tweets – Advertising With or Without Them

Twitter Launches Long-Awaited Ad Platform - Promoted Tweets

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Twitter has finally unveiled its business model in the form of "Promoted Tweets". The company refers to this as a "non-traditional" and "easy" strategy that "makes a ton of sense for Twitter." Promoted Tweets are described as ordinary tweets that businesses and organizations want to highlight to a  wider group of users.

Would you pay to promote a tweet? Let us know.

Promoted tweets are clearly labeled as "promoted" when they are paid for by advertisers. However, in many cases, they will simply begin as regular tweets that are organically sent to the timelines of those who follow the account. When a tweet is promoted, it will still have the functionality of any other tweet, such as replying, retweeting, etc. This sounds similar to status promotion tests we’ve seen from Facebook.

To start out, Promoted tweets are appearing in Twitter search results. Twitter Co-founder Biz Stone says the company wants to make sure they’re useful to users so they’ll attempt to measure whether they "resonate" with users. Indications of resonation include engagement activities like replying, retweeting, and favoriting. If a promoted tweet doesn’t resonate, they’ll stop showing it.

Stone calls the launch the "first phase" of the Promoted Tweets platform, indicating that there will be improvements made as time goes on (and more partners added). So far, Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America are using Promoted Tweets.

Starbucks Promoted Tweet (Via AdAge)
Image from AdAge

"Before we roll out more phases, we want to get a better understanding of the resonance of Promoted Tweets, user experience and advertiser value," says Stone. "Once this is done, we plan to allow Promoted Tweets to be shown by Twitter clients and other ecosystem partners and to expand beyond Twitter search, including displaying relevant Promoted Tweets in your timelines in a way that is useful to you."

"Since all Promoted Tweets are organic Tweets, there is not a single "ad" in our Promoted Tweets platform that isn’t already an organic part of Twitter," says Stone. "This is distinct from both traditional search advertising and more recent social advertising. Promoted Tweets will also be timely. Like any other Tweet, the connection between you and a Promoted Tweet in real-time provides a powerful means of delivering information relevant to you at the moment."

"There is one big difference between a Promoted Tweet and a regular Tweet, he adds. "Promoted Tweets must meet a higher bar—they must resonate with users." This sounds kind of like Digg’s ad strategy.

If Twitter’s own promoted tweets don’t strike a chord with you, there are other options for advertising on Twitter. Sponsored tweets, for example, has been around for quite a while. Earlier this week, TweetUp was launched as an AdWords-like concept for Twitter. These are just a couple examples.

Of course Twitter also offers businesses plenty of ways to reach and interact with their audiences just by using Twitter in general. Here are a few tips:

1. Get in front of journalists. More of them are using Twitter and Facebook according to a recent study.

2. Use things like Twitter share buttons on content to promote sharing of content (once it’s been tweeted, it may get retweeted repeatedly).

3. Remember that brands on Facebook and Twitter are favored by consumers.

4. You can learn some things about audience engagement from Justin Bieber. Seriously.

5. Get found in real-time search (here are some tips for that).

More details about Promoted Tweets are expected to be shared by the company this week at an AdAge conference, and at Twitter’s own developer conference, Chirp.

Note: WebProNews reporter Abby Johnson provided some video coverage of today’s Twitter news:

Do you think Promoted Tweets is the right way for Twitter to go with its business model? Share your thoughts.

Twitter Promoted Tweets – Advertising With or Without Them
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  • http://www.dinnerplanner.com Sue

    I love the idea and would definitely pay to promote a tweet. I think twitter is an excellent way to promote your business or product if done correctly.

  • http://www.jlcwritingservices.com Jason

    I think promoted tweets are okay if it goes along with the interests and info you share on a regular basis. I would be worried that advertisements become spam-like in quality. And there certainly needs to be clearly defined verbage stating it as an advertisement.

    • http://twitter.com/240SXer 240SXer

      I agree with Jason. If tweets are allowed as ads, soon all we’ll have is post after post of ads…..
      JMO

      • Chris Crum

        I doubt Twitter will let it get to that. They don’t want to do anything to drive people away, and they’ve already said the promoted tweets will disappear when people aren’t engaging with them.

  • http://zibbet.com/woodjewellery woody

    Love the idea of dedicated ad platform for twitter. makes loads of sence as already use twitter to promote listing online

    • Guest

      You like the idea to pay for what you do for free until now?

  • http://www.soberintellect.com Jack

    I am concerned that the initial flood of paid tweets will discourage users because of the spam factor. Some sites should just be happy with their success and stop trying to over-monetize. Thats what I like about Craigslist. Why don’t they just charge Google and Bing more? The demand is there….

    • http://thehotlinedating.com LadyEni

      i wonder how you can get to craigslist and list for free, i went there this month to look into advertising on it and i have to pay per month for my advertising

  • http://www.everythingaladyneeds.com/ Allen Williams

    I too love the idea of advertising on tweeter, but you know what will happen, the system will began to be spam and will end up like all the rest great sites that when they
    started was nice until the spammers, signed up, Allen Williams

    • http://thehotlinedating.com LadyEni

      well i for one have been barraged with spam tweets that when you click on them they take you to a twitter log in page even though you were on twitter when you got the tweet;

      the page comes up red with a warning of Web page forgery and if you click the link that says OK your opening your self to getting you twitter account hacked…. so the spammers and scammers are already there;

      there is a trick to cull the spammers and scammers out of your followers and followed people area, i follow people and if they send me a link to that so-called web page forgery page, i un-follow them or block them

      (blocking is better because you block them from reading your tweets and following you)

      i have reported many people that were doing this web forgery link thing and have gotten them removed from the site;

      if you find any one like this just do what twitter says , report them for abuse, then block them from following you

  • http://www.simplyclicks.com Simply Clicks

    Two views.

    One for and one against.

    1. Promoted tweets will give a unit value to Twitter derived traffic.
    2. Most twitter content these days feels like promoted tweets.

  • http://www.gatewaycc.edu Echo

    I would at least pay to promote a number of “test” tweets, and depending upon the outcome, would adjust my online marketing strategy and budget accordingly.

  • http://www.findandconvert.com Billie Ginther

    I learned long ago never to frown too deeply on any innovation so as far as promoted Tweets go, it will be the Twittersphere that will be instrumental in dissecting its value and effect. I drink the social media kool-aid pretty much down to the last drop so turning Twittersphere into 140 sign board doesn’t wash that well with me. Twitter’s value is in engagement and information sharing. I use the Twitter filter extensively to continue to follow yet filter out Tweeters that are auto-bots, tweet too frequently or simply do not share good or relevant content. Fads come and go, trends are stickier. It will be interesting to see if this financial model drives revenue or is the straw that breaks the camels back.

  • GottaWorkFromHome

    I think it is a great idea, especially for small businesses like mine who really want to help consumers in this economy.
    Trial and error and tweaking or should I say “tweeking” it is twitters concern. In other words it’s a done deal. The question is how or will you eventually use it to your advantage.

  • Lee

    No, I would not pay for promoted tweets.

  • http://www.holidayaroma.com Jay

    According to my point of view it is a great idea, especially for small businesses like mine which need to promote with big companies.

    Twitter advertising will work wonders for sure. Excellent stuff.

  • http://www.simple-elegant-websites.com Oiseaux

    As I have yet to see a twitter result in any search I wouldn’t pay for an advert.

  • http://www.rnbresearch.com webmaster

    Hello Everybody!
    i created an account at www.twitter.com, but after some time account has been suspended by twitter, i sent a message him, they told about rules, I read all rules now understood all polices but they didn’t tell that how to reopen my page,

    Please anybody tell me that how to reopen my an account, my url is www.twitter.com/rnbresearch

    Thanks

  • http://www.vegetables-for-kids.com Lily Beset

    Surely I would like to pay to promote my tweets from
    http://www.vegetables-for-kids.com
    and find more friends who value healthy food. People who can share more ideas and ideally create our mini-club online about vegetables for kids and moms. Obviously, only if ads fee is affordable.

  • http://thehotlinedating.com LadyEni

    i already use Twitter for free tweeting, and i have put links to my dating site there yet got nothing from it, perhaps if the paid twitter ads are less costly then the email marketing i am doing i will pay for them once a month; and as for spam, if done correctly and not abused it will not turn into spam

  • http://www.billmortleyphotography.com Bill

    I would definitely pay to promote my website http://www.billmortleyphotography.com for clients visiting St. Lucia to be married.

  • http://blog.sudobits.com sudo

    It is ok for promoting new business product but relevancy of the ads are an important factor …

  • http://www.bloghall.info Antonio WIlliams

    To me their is no need to promote tweets anymore, because of the people who started websites based on tweeter platform, for example when you tweet url of your site using bit.ly url shortener, most likely you will get retweets from those people using the plat form, for example( topsy.com) its a search engine for tweets, everytime i tweet average 5 retweets, from them and helps increase traffic also. but i guess when it boils down too it twitter promotion is really no necessary because the more you tweet the more followers, and also backlinks.

  • http://www.gteksoft.com Jason

    I would like to pay to promote my tweets from
    http://www.gteksoft.com
    and share there ideas for improvement o of my site and my visitors.

  • http://learn-free-medical-transcription.blogspot.com Guest

    very efficient one in this world of “short cuts”…

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