Twitter announced the launch of a new Ads Editor, which enables advertisers to create and edit "numerous" campaigns at once.
It lets you utilize Excel to manage campaigns. You can edit end dates, budgets, and targeting criteria, and can download a spreadsheet of the campaigns you want to modify. Just make changes right in Excel and upload the updated version to apply changes right away.
Advertisers can also start new campaigns by entering info into a spreadsheet, and uploading it to Ads Editor.
We’re launching a new feature that allows advertisers to create and manage their campaigns in bulk. https://t.co/zzZ3eRjw63
— Twitter Advertising (@TwitterAds) August 5, 2015
"Over the last few months, we’ve heard from our beta partners about how ads editor has helped streamline the ads creation and optimization process," says Twitter revenue product manager Deepak Rao.
Twitter says it's rolling Ads Editor out to "a percentage" of advertisers right away, but that all advertisers will get it in the coming weeks. They'll get a notification when they have access.
You'll be able to find the feature in "Ads Editor" when you go to ads.twitter.com.
Twitter recently announced new ad management functionality in its mobile apps called the Twitter Ads Companion. More on that here.
Image via Twitter