Twitter announced on Thursday that it has acquired SnappyTV, which lets broadcasters edit TV snippets for social media.
Twitter Director of Product Management Baljeet Singh explains the reasoning behind the acquisition: "One of the best ways to follow events as they unfold is through real-time videos on Twitter. As we continue to invest in video, it’s important for us to provide tools that make it easy for TV broadcasters, businesses, and event producers to share high-quality videos."
The platform is already used by Twitter media partners to share clips on Twitter organically and through Twitter Amplify.
"Together, we’ve worked with the biggest content partners in the world to inject the best video content into Twitter’s real-time conversation, straight from the TV to your mobile device," says Singh. "Twitter users have watched goals, slam-dunks, amazing shots, and touchdowns –– as well as red-carpet moments, award show performances, news clips and funny moments –– right from a Tweet in their timeline."
The SnappyTV Team writes in a blog post:
When we created SnappyTV four years ago, we believed in the importance of mobile, as a way for people to share important moments, and in the value of social, so that people could experience those moments together. Over the years, we’ve developed a close partnership with Twitter –– we’ve worked together to make it easy for publishers to bring video clips to Twitter, both organically and with sponsors via Twitter Amplify, and we’ve also built Twitter data directly into our editing platform. Through this partnership, people have been able to turn to Twitter to view highlights from major events from world championships to TV and awards shows to Presidential elections, just to name a few.
With Twitter we will continue our commitment to maintaining an open platform for social broadcasting of live events, across a variety of digital platforms. Joining Twitter will allow us to provide an even better product and bring the platform to more content owners and event organizers throughout the world. We will be able to further our goal of empowering people to share the world’s best moments.
Terms were not disclosed.
Image via SnappyTV