WebProNews

Yahoo has launched a new original online series sponsored by ConAgra Foods, called "What's So Funny?"

"What's So Funny?" features daily three-minute clips with hosts Mike Bachmann and Shira Lazar, which recap the funniest moments from the previous night's prime time lineup.

Viewers can vote on the funniest moments of the week, helping to decide the content for a weekend episode recapping the week's most humorous moments. Each episode will include a 30 to 60-second ad that features a ConAgra Foods brand.

"Yahoo! continues to expand its portfolio of branded entertainment programming, allowing brands to connect with our audience in unique and meaningful ways," said Erika Nardini, vice president brand packaging, Yahoo!

"With 'What's So Funny?,' Yahoo! and the brands of ConAgra Foods will bring together the best ingredients for a daily laugh."

The sponsoring brand also will be featured on the "What's So Funny?" homepage, which will be linked from Yahoo TV. MediaCom, ConAgra's media agency, helped create and develop the program in partnership with Yahoo.

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