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A risky but brilliant marketing move. I don't see anything wrong with it. They're not forcing it. They're giving you a choice. If you don't want to play the game, just wait 2 weeks.
3 commentsFriday, July 31, 2009
By Jeremy Muncy
Twitter desktop clients have become increasingly popular over the first half of this year. One of the more popular ones, HootSuite, has released an "early upgrade" to version 2.0. Sure, it all sounds good, but there's a catch... users must "tweet their way to an early upgrade".
What are your thoughts on the HootSuite auto-tweet? Tell us.
You'll probably notice "#HootSuite 2" is a trending topic on Twitter. This trend is a direct result of the "tweet to upgrade" situation. HootSuite claims that users aren't required to auto-tweet, but those who don't will be upgraded in "a couple of weeks" while those who do send the tweet get the reward of an immediate upgrade. Even with the auto-tweet, it does seem that most HootSuite users don't have a problem with the auto-tweet.
In any case, if you currently use HootSuite, and you want to see what version 2.0 has in store for you, check out the video below:
Do you like with the "tweet to upgrade" strategy? Let us know.
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Auto-tweeting is wrong no
Auto-tweeting is wrong no matter what the circumstances.