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A relaunched CNNMoney.com website seeks its fortune through the addition of video content to reach people who are at their Internet-connected offices during the workday.

Finding an audience for video at the relaunched CNNMoney entails creating content. The more the site creates, the better the chance at bringing viewers back to CNNMoney throughout the day.

An Atlanta Journal-Constitution report said CNNMoney hired a dozen "absolute human Swiss Army knives" to handle all the aspects of making video, from writing scripts to shooting to editing.

True Internet plays own the online financial visitor rankings. Yahoo Finance leads the group, followed by MSN Money and AOL Finance. But the report said CNNMoney pulled ahead of the Wall Street Journal to take fourth in Nielsen//NetRatings December 2007 rankings.

Regular video updates may be the norm for financial sites now. Though charts and figures have their place, video became a differentiator after CBS purchased the Wallstrip show, with its now-former host Lindsay Campbell.

Internet players find themselves playing catchup, with sites like CNNMoney chasing them. Video advertising presents plenty of financial rewards for the sites that draw an audience. CNNMoney's relaunch aims for that result as a priority.