I'm not sure which cliche to begin with, so how about, you can't make up stuff like this. The viral nature of the internet struck twice for one person in the past 24 hours, with a tumblr site and a seemingly unrelated YouTube video involving a rapper cooking pancakes.
Meet Mac Lethal.
Our story begins on a site titled Texts From Bennett. Here, someone documented text messages from their 17 year old cousin Bennett. According to the site creator, Bennett is a "17 year old who thinks he's a Crip, works at Amoco, has a girlfriend named Mercedes, and is one of the most unintentionally funny and brilliant souls on the planet".
Here's an example of one of the texts, which was just uploaded today. The description for the image is "Bennett and I discuss dog bites":
The messages get even more ridiculous, with one concerning the movie Old School, or is it Vincent Van Gogh?
You might be asking yourself, wasn't there a viral YouTube video somewhere in this story? Well, of course there is. Because the gentleman on the Texts from Bennett site is none other than the rapper Mac Lethal. As discovered by a Reddit user - "The rapper who was on this video from earlier today on reddit, Mac Lethal, is Bennett's cousin. He's the one texting him.". On the same day that Texts from Bennett picked up steam, so did his YouTube video. Which is none other than Mac Lethal rapping to "Look at Me Now" by Chris Brown while cooking pancakes. Oh, he's rapping about cooking pancakes too.
So, our latest internet sensation not only has taken YouTube by storm but became a leading topic on Reddit based on a completely unrelated, but just as hilarious website.
As many have mentioned while watching the video, you can't use metal spatulas on a teflon pan. Let's try and keep it professional.
Update (12/02): According to a report from the Washington Post, the Texts from Bennett site is a sham. For shame. Mac Lethal has played us all; the site is still funny by doesn't really have that same magic now that it's fake. Fool us once pancake rapper, shame on you.