Pop and country singer Taylor Swift has hired a new publicist.
Paula Erickson served as Swift's spokeswoman and publicist for seven years, before announcing her resignation in March.
"Taylor will have her pick of top-shelf publicists, but the challenge is finding that person you know and trust. Bringing PR in-house assures that person is directly involved in advising on what needs to be done and what doesn't," a high-ranked PR executive said at the time.
Taylor recently announced that she has hired Tree Paine, of Premium PR, to serve as her new spokeswoman. Taylor is about to embark on a new chapter of her life, and needed to find someone that she felt could handle the demands of her career. Paine has previously worked with the Academy of Country Music and Warner Music’s Nashville operations.
“There isn’t a publicist in NY, LA or Nashville that wouldn’t jump at an opportunity to work with someone as talented as Taylor Swift and her management team,” said Paine.
It seems as though Paine already has her client's best interest at heart, and has been taking to Twitter to protect her client from the endless gossip stories circulating on the Internet. She first slammed rumors that Swift had turned down a duet with Randy Travis, and then later ended rumors about Swift having an extensive list of demands when it comes to her boyfriends.
Another false story. http://t.co/NpL9g5drZp
— Tree Paine (@treepaine) April 16, 2014
This story is 100% not true. Never believe the National Enquirer. http://t.co/NU2bxPJfzX
— Tree Paine (@treepaine) April 10, 2014
Image via Wikimedia Commons