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Yankee Group Articles

Online Advertising Reached $26 Billion In

The economic meltdown hit the U.S. advertising market harder than expected, with overall revenue falling from $77 billion in 2008 to $67 billion in 2009, according to a new report from the Yankee Group.

The report "2009 Advertising Forecast Update: Less TV, More Internet," found the majority of the decline was due to TV advertising, which dipped from $52 billion in 2008 to just $41 billion in 2009.

Online Advertising Reached $26 Billion In

The economic meltdown hit the U.S. advertising market harder than expected, with overall revenue falling from $77 billion in 2008 to $67 billion in 2009, according to a new report from the Yankee Group.

The report "2009 Advertising Forecast Update: Less TV, More Internet," found the majority of the decline was due to TV advertising, which dipped from $52 billion in 2008 to just $41 billion in 2009.

Online Advertising Reached $26 Billion In

The economic meltdown hit the U.S. advertising market harder than expected, with overall revenue falling from $77 billion in 2008 to $67 billion in 2009, according to a new report from the Yankee Group.

The report "2009 Advertising Forecast Update: Less TV, More Internet," found the majority of the decline was due to TV advertising, which dipped from $52 billion in 2008 to just $41 billion in 2009.

Online Advertising Reached $26 Billion In

The economic meltdown hit the U.S. advertising market harder than expected, with overall revenue falling from $77 billion in 2008 to $67 billion in 2009, according to a new report from the Yankee Group.

The report "2009 Advertising Forecast Update: Less TV, More Internet," found the majority of the decline was due to TV advertising, which dipped from $52 billion in 2008 to just $41 billion in 2009.

Google And Yahoo Offer Best Mobile Experience

With 2 million mobile Web domains, 31 percent of consumers now browse the mobile Web at lest once a month, with news, search and weather being the most popular destinations, according to a new report by the Yankee Group.

The report found that most mobile sites still fail to offer satisfactory experiences, earning an average score of 52 on a scale of 1 to 100.

Online Advertising To Reach $50 Billion
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The U.S. online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007′s revenue according to a new report by the Yankee Group, "The Cowboys Dance On and On: 2007 Online Advertising Forecast."

Digital Music Revenue To Reach $5 Billion

At the end of 2007 digital music revenue in the U.S. grew to $1.98 billion and will reach $5.34 billion by 2012, according to a new report from the Yankee Group, "US Digital Music Forecast: What Fate Awaits Record Labels?"