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Yahoo Sponsored Search Getting New Features
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Next week Yahoo will update its Sponsored Search product with two new features, which the company says will provide advertisers with more transparency into and control over their accounts. Yahoo’s Network Distribution feature will let advertisers run ads on Yahoo search pages, partners’ sites, or both. Those who run ads on Yahoo’s entire network, can also set different bids for Yahoo or its partners.

Yahoo Pushes Sponsored Search to iPhones and Android
  • Yahoo announced that Yahoo Sponsored Search ads now appear on iPhones and Android devices.