All Posts Tagged Tag: ‘Yahoo Search Marketing’

Microsoft Rebrands Ads To SMBs As “Bing, powered by Bing and Yahoo! Search”

Microsoft announced that it is rebranding its advertising product for SMBs as “Bing, powered by Bing and Yahoo! Search”. The company says that this is to simplify the way small business search advertisers do business with Microsoft. “By aligning with the Bing brand, SMBs will better understand that they are buying traffic on Bing and Yahoo! search,” a spokesperson for …

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Microsoft /Yahoo Search Alliance Nearly Final In UK, Ireland, France

In February, Microsoft and Yahoo announced that they were expanding their “search alliance” in the UK, France and Ireland. Today, they announced they’re about to enter the final stage of its implementation in these countries, and will start combining Bing and Yahoo search audiences on the Microsoft adCenter platform. The ad transition officially begins on April 18. “Next week, we …

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Yahoo’s Organic Results Will Be Bing-Powered By Late August

Yahoo and Microsoft have provided an update on advertisers’ transition to adCenter as the Search Alliance gets underway.

Yahoo advertisers will soon either have to create a new adCenter account or link their Yahoo account to an existing adCenter account. Later this month, Yahoo advertisers will see an "adCenter" tab in their Yahoo Search Marketing account. This will take advertisers to the beginning of the account transition process where they’ll be walked through the steps.

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Yahoo Answers Questions About Microsoft Integration

Last week, Yahoo posted an update about the search alliance with Microsoft, indicating that it would "protect the holiday period," "ensure a quality transition," and "provide a window-of-time." Advertisers were still left with questions, however, and Yahoo has addressed some of them today.

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Yahoo Gives Update on Alliance with Microsoft

We haven’t heard much about the long-awaited Microsoft-Yahoo Search Alliance in a while, but reminding everybody that the integration is still on the way, Yahoo posted an update today via its Search Marketing Blog.

The company says priority one is to make the transition to Microsoft’s adCenter as smooth as possible, and that includes the following steps:

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Yahoo Search Results to Include More Sponsors

Yahoo has launched a pilot program called "More Sponsors" in which it will add links at the bottom of Yahoo search results for more PPC adds. When a user clicks on one of the links it will bring up a page with nothing but sponsored search ads.

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Migrating from Yahoo Search Marketing API to adCenter API

As you probably know, Microsoft and Yahoo have a search and advertising deal in place. Microsoft has now released a guide for migrating from the Yahoo Search Marketing API to its own adCenter API.

The guide is intended to explain how to develop ad campaigns and request reports in adCenter.

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Yahoo Adds Paid Search Listings to Filtered Results

Yahoo has given Yahoo Search Marketing advertisers the ability to have their ads shown in filtered searches. When Yahoo launched its new search results pages last month, they added the ability for users to filter results by site. Relevant ads are now appearing with these results.

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Yahoo Gives Search Marketers Time-Saving Tips

Yahoo has decided to drop some knowledge on Yahoo Search Marketing advertisers about a tool it has that it says will speed up their campaign optimization. If you are not familiar with it, it’s called the Bulksheet.

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Yahoo Giving Out $20K in Search Marketing Credits

Yahoo is launching a campaign with Bank of America this week, which a spokesperson for Yahoo tells WebProNews is essentially "a big online push for BofA to build visibility and facilitate dialogue in the small business community."

Yahoo’s Small Business Answers Center is designed for small business owners with "great ideas and good questions," who don’t always get credible answers.

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Yahoo Testing Favicons in Sponsored Ads

Yahoo is testing the use of favicons in sponsored ads. When a user searches for your domain name, your favicon will appear in your sponsored result.

Yahoo looks at the example of Expedia. You can see how it looks in the following screenshot:

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Yahoo Gives Ads More Targeting Options

Today Yahoo announced the addition of three new targeting options for Yahoo Search Marketing ads. They are demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.

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Yahoo’s Suggests Keywords for Your Ads

Yahoo Search Marketing is offering a plethora of keyword suggestion options for its advertisers. They say these keywords hold considerable search volume but typically fewer advertisers than others.

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Ad Testing Tips From Yahoo

Google’s not the only one passing out some tips to get businesses ready for the holidays. They recently offered some tips for utilizing Google Analytics, Google Checkout, and of course, the ever-popular, Google AdWords. Had their deal with Yahoo gone through, you may have been able to incorporate some of these tips with Yahoo’s advertising platform, but it seems that it was not meant to be.

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Search Ads Vs. Display Ads?

Many online advertisers continue to struggle with the decision to use either search engine advertising or display advertising. Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and the like, or good old fashioned banner displays. Both offer valid reasons, and each outperforms the other in different areas.

Why Not Use Both?

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Yahoo Continues Quest for Relevancy

Yahoo is still awaiting approval from the U.S. Department of Justice on their proposed search advertising deal with Google, but that has not stopped them from making adjustments to their own advertising platform. In fact, some think they might even be doing it to emphasize to critics of the deal, that they are still serious about their own advertising endeavors, and are not just bowing down to the forces of Google.

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Yahoo! Search Marketing: Did-it a Certified Ambassador

Did-it, a full-service online advertising and marketing services company, has been qualified as a Certified Ambassador Agency by Yahoo! Search Marketing. The Yahoo! Search Marketing Certified Ambassador tier is designed to meet the needs of higher-performing agencies, SEMs and other search marketing resellers who channel a considerable amount of their clients’ quarterly ad-spend to Yahoo! Search Marketing.

According to Yahoo! Search Marketing:

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YSM Applying Discounts to Publisher Clicks

Yahoo has just rolled out quality-based pricing for Yahoo Search Marketing, effectively discounting certain CPCs on the Yahoo Publisher Network (similar to Google’s smart pricing).

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Yahoo Search Marketing Commercial API Program

Yahoo has announced the launch of its new Yahoo Search Marketing Commercial API Program, giving both individuals and agencies access to their APIs for the new Panama platform.

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Glitch in Yahoo Search Marketing

Yahoo! finalized the consolidation of affiliate programs to a single which includes Yahoo! Search Marketing as well. Carsten Cumbrowski at Search Engine Journal informs about a flaw in the code of the YSM landing page.

Carsten says: I can only imaging what must go through the head of a CS rep due to claims made by new YSM advertisers that swear by the life of their mother that Yahoo! promised but never provided them with the advertised amount of free clicks. Not advertised on another website or old magazine, but on the YSM sign-up page itself.

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Yahoo Search Marketing Handbook

Mona Elesseily has nearly five years experience crafting Yahoo Search Marketing (YSM) campaigns for her clients but over the last 16-months, she has been absolutely immersed.

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