women Articles

Older Women The ‘Dominant’ Demographic On Facebook
· 2

Yep, you read that headline right. According to MediaPost, women over the age of 55 are the fastest-growing user group on Facebook over the last three months.

Google Looks to Inspire Women Tech Leaders

Google is hosting a workshop for women engineers in an effort to reward female graduate students in computer science and provide inspiration for women to become "active participants and leaders in creating technology." Jessica Bagley at the Google Student Blog says it’s part of Google’s ongoing commitment to encouraging women to excel in computing and technology.

Women’s Online Habits Study

Want to know how to reach female shoppers online? Well a recent study might just give you a bit more of an insight into how.

A study by Microsoft with Ogilvy Chicago and Mindshare has given us some insight into the behavior of women online.

Beth Uyenco, Global Research Director of Microsoft’s Advertisers and Publisher Solutions explains more:

Is The Blogher Conference Sexist?

To those organizers I challenge them to look in the mirror and realize that you’ve now become the same evil and sexist pigs you started out with the goal of overcoming.

SheZoom follows Shine in women's footsteps

First Ask.com stated an interest in being more female-focused. Yahoo followed that up with Shine, which formally launched today, and video site SheZoom announced its debut as the first video site for women.

Yahoo Hopes Women Make New Site Shine
· 1

Yahoo Shine launched as the company reaches for attention from women amid a competitive web environment for the 25-54 female market.

Ads On Gaming Sites A Solid Way To Reach Some Women

Advertisers who are interested in women over the age of 45 should probably pay attention to new data from Dynamic Logic.  It doesn’t touch on the usual suspects – clothing, jewelry, and whatnot – but instead suggests that gaming sites are a good way to reach this demographic.

Ask.com still a search engine

Changes to Ask.com to pursue its strongest demographic won’t take away its ability to handle a keyword search.

Female Shoppers Look For Electronics Online

If you can do so without freaking her out, look at the nearest female.  Is she dripping with electronics gear?  New rumors indicate that women are buying more of the stuff, and may actually be buying more than men.

Women Make More Online Impulse Buys

Women, ages 45-54, are more likely than men of the same age to make an impulse buy online based on a limited time offer (55% versus 38%, respectively) according to a survey from GSI Commerce.

Google Wins Award For Its Treatment Of Women

Google is often recognized as being one of the world’s best places to work, and a new development won’t change that reputation; the search giant was, in fact, just recognized by the British Computer Society for its treatment of women in the IT Industry.

Like Adulterous Women? Google Can Help
· 2

Google makes what you might call "moral" judgments with whom is expressly forbidden from advertising on its network. Adultery, though, is apparently not a topic the company will take a stance against.

Black Friday Website Visitors Mostly Women

The droves of Black Friday shoppers are just warming up. Last week, traffic to websites specifically dedicated to America’s Other Holiday was up 145 percent, dominated by new visitors and young women.

SES – Lee’s Final Wrap Up
I would have to say SES San Jose 2007 turned out to be a pretty good conference. With a HUGE thanks to the TopRank Blogging Team (LtoR: Dana Larson, Melinda Cayetano, Thomas McMahon and Mike Yanke), we were able to cover 26 sessions, publish nearly 500 photos and 7 video interviews.

SES – TopRank Day 1 Wrap Up
If you see these smiling faces at SES, be sure to say hello!

SES – Women in Search Luncheon

TopRank’s Melinda Cayetano and Dana Larson attended the Women in Search Luncheon with over 50 in attendance.

Men Lead Women In Wireless Usage

Men average 458 minutes of monthly wireless phone usage, while women trail slightly with 453 minutes according to a new survey from AT&T.

UK Women Rule Online

UK women between the ages of 18-34 are now the most dominant group online according to Nielsen//NetRatings.

Women in Search: Techie or Tacky?
At Chicago SES, I had the pleasure of attending the first women in search luncheon hosted by Ylayn Meredith Ousley, SEOFan Girl, at a beautiful white table cloth restaurant. It was far and away the most unique event that I attended – a celebration of women in search. It was a chance to enjoy the companionship of other successful women who share a passion for search.

Personalize, Don’t Pander, With Unique Content

Everyone likes to feel special, but feeling singled out is a different thing entirely.  Several companies seem to have failed to make that distinction in recent days, and now IAC/Ask, Acclaim, and American Airlines are paying the price for it in the public’s eye.

Looking Back at SES NYC 2007

My favorite part of working at a Search Engine Strategies Conference is writing about the sights and sounds later. My experience is different from many of the stories told because I don’t attend private parties or stay out all night drinking (the proper term for both is “professional networking”, of course.)

  • Join for Access to Our Exclusive Web Tools
  • Sign Up For The Free Newsletter