Quantcast

women Articles

Women Are Highly Engaged Social Networking Users

Social networking sites reach a higher percentage of women then men globally, with 75.8 percent of all women online visiting a social networking site in May compared to 69.7 percent of men, according to a new report from comScore.

New Text Campaign Aims To Inform Pregnant Women
· 2

Expectant mothers now have a new resource for health information with the launch of text4baby.

The new free mobile health service offers timely and expert health information through text messages to pregnant women and new moms through their babies’ first year.

The text4baby initiative is a partnership between the U.S. government and a number of corporate sponsors including all the major wireless carriers.

Social Media Marketing Not Working on Women
· 6

A study from ad:tech Chicago and Q Interactive’s "Women Channel" found that women don’t seem to be incredibly influenced by social networks when it comes to purchasing decisions. In fact, 75% of the thousand women surveyed claimed that they were uninfluenced by these channels.

The Ever Changing Demographics Of Facebook

Question for you rock and roll historians: Do you remember Sammy Hagar (The Red Rocker prior to his days as the front man for Van Hagar Halen)? Do you remember the song that made him just famous enough to replace David Lee Roth? It was “I Can’t Drive 55”.

Older Women The ‘Dominant’ Demographic On Facebook
· 2

Yep, you read that headline right. According to MediaPost, women over the age of 55 are the fastest-growing user group on Facebook over the last three months.

Google Looks to Inspire Women Tech Leaders

Google is hosting a workshop for women engineers in an effort to reward female graduate students in computer science and provide inspiration for women to become "active participants and leaders in creating technology." Jessica Bagley at the Google Student Blog says it’s part of Google’s ongoing commitment to encouraging women to excel in computing and technology.

Women’s Online Habits Study

Want to know how to reach female shoppers online? Well a recent study might just give you a bit more of an insight into how.

A study by Microsoft with Ogilvy Chicago and Mindshare has given us some insight into the behavior of women online.

Beth Uyenco, Global Research Director of Microsoft’s Advertisers and Publisher Solutions explains more:

Is The Blogher Conference Sexist?

To those organizers I challenge them to look in the mirror and realize that you’ve now become the same evil and sexist pigs you started out with the goal of overcoming.

SheZoom follows Shine in women's footsteps

First Ask.com stated an interest in being more female-focused. Yahoo followed that up with Shine, which formally launched today, and video site SheZoom announced its debut as the first video site for women.

Yahoo Hopes Women Make New Site Shine
· 1

Yahoo Shine launched as the company reaches for attention from women amid a competitive web environment for the 25-54 female market.

Ads On Gaming Sites A Solid Way To Reach Some Women

Advertisers who are interested in women over the age of 45 should probably pay attention to new data from Dynamic Logic.  It doesn’t touch on the usual suspects – clothing, jewelry, and whatnot – but instead suggests that gaming sites are a good way to reach this demographic.

Ask.com still a search engine

Changes to Ask.com to pursue its strongest demographic won’t take away its ability to handle a keyword search.

Female Shoppers Look For Electronics Online

If you can do so without freaking her out, look at the nearest female.  Is she dripping with electronics gear?  New rumors indicate that women are buying more of the stuff, and may actually be buying more than men.

Women Make More Online Impulse Buys

Women, ages 45-54, are more likely than men of the same age to make an impulse buy online based on a limited time offer (55% versus 38%, respectively) according to a survey from GSI Commerce.

Google Wins Award For Its Treatment Of Women

Google is often recognized as being one of the world’s best places to work, and a new development won’t change that reputation; the search giant was, in fact, just recognized by the British Computer Society for its treatment of women in the IT Industry.

Like Adulterous Women? Google Can Help
· 2

Google makes what you might call "moral" judgments with whom is expressly forbidden from advertising on its network. Adultery, though, is apparently not a topic the company will take a stance against.

Black Friday Website Visitors Mostly Women

The droves of Black Friday shoppers are just warming up. Last week, traffic to websites specifically dedicated to America’s Other Holiday was up 145 percent, dominated by new visitors and young women.

SES – Lee’s Final Wrap Up
I would have to say SES San Jose 2007 turned out to be a pretty good conference. With a HUGE thanks to the TopRank Blogging Team (LtoR: Dana Larson, Melinda Cayetano, Thomas McMahon and Mike Yanke), we were able to cover 26 sessions, publish nearly 500 photos and 7 video interviews.

SES – TopRank Day 1 Wrap Up
If you see these smiling faces at SES, be sure to say hello!

SES – Women in Search Luncheon

TopRank’s Melinda Cayetano and Dana Larson attended the Women in Search Luncheon with over 50 in attendance.

Men Lead Women In Wireless Usage

Men average 458 minutes of monthly wireless phone usage, while women trail slightly with 453 minutes according to a new survey from AT&T.

  • Join for Access to Our Exclusive Web Tools
  • Sign Up For The Free Newsletter