If you use Twitter or create content, you have probably figured out by now that it can be a great tool for driving traffic to your site. There are measures you can take to expand this if your content is not bringing in the Twitter traffic on its own.
Is Twitter a significant traffic source for your site? Comment here.
Google has launched Google Analytics for Mobile Apps. The reports that are available as a result of last week's expansion of mobile reporting features are now available for mobile apps as well.
WebProNews had something of a Q&A session with a couple of web analytics experts about what businesses can do to improve their implementation.
Google announced a number of new and upcoming features for Google Analytics today. The features, Google says, focus on three things: power, flexibility, and intelligence.
Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature.
Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number of times a white paper is downloaded, the length of time it takes to load a video, the number of validation errors users get when filling out a form, etc.
Omniture, one of the biggest names in web analytics, is being acquired by Adobe, in a transaction valued at $1.8 billion. Adobe will commence a tender offer to acquire all Ominture outstanding stock for $21.50 per share in cash.
YouTube has released a few new features for YouTube Insight, the site's video analytics offering. These are:
If you are the owner or an admin of a Facebook page, you are probably familiar with Facebook's Insights. This is Facebook's analytical offering that lets page admins see how fans are engaging.
You may recall Feras Alhlou, who chatted with WebProNews earlier this year after contributing a guest post to Google's Analytics Blog about using advanced segments in Google Analytics. Alhlou is the president of E-Nor, and he presented at an analytics session at SES this week.
TweetMeme didn't take the launch of Retweet.com lightly. As the new entity comes in to step right on their toes, TweetMeme points to some solid numbers, a list of differentiating features, and announces an upcoming analytics package.
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