Early this year, reports surfaced that the German government would possibly fine businesses for using Google Analytics, saying that the tool violates people’s privacy, but Google said at the time: “Google Analytics complies with European data protection laws and is …

Google announced a new set of five reports in Google Analytics today called Multi-Channel Funnels. In Analytics, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted,” Google …

Google announced an update to sessions in Google Analytics. The company says it will lead to a “clearer understanding of website interactions.” As it stands now, GA ends a session when over 30 minutes have elapsed between pageviews for a …

You may recall, back in June when Google announced Instant Pages. The concept is that Google begins loading the page it thinks you’re most likely to click on before you even click on it. This means, in theory at least, …

Google announced the addition of +1 button data to Google Analytics and Webmaster Tools. These new metrics can show you how the +1 button actually affects the traffic to your site. In WMT, there is a Search Impact report, which …

Google showed off a new version of Google Analytics at a conference in San Francisco today. While it’s not widely available yet, Google has made it available to a small group of users for testing. The company has posted a …

How much do you rely on web analytics? Probably a great deal, and with good reason. It’s incredibly hard to get ahead online without looking at analytics and using that information to your advantage. Many of you probably use Google Analytics for this, but what if the government threatened to fine you for doing so? 

All those who have worked at companies which never used or do not use web analytics to make decisions about site changes, know how difficult it is to create a culture of web analytics. It is very hard. Building a culture of web analytics is a grueling uphill task.

After working with various client I have found that reasons for not using web analytics vary from company to company, some of the common ones are: