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Google BigQuery Helps Show How Weather Influences Shopping Google BigQuery Helps Show How Weather Influences Shopping
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Interactions, a marketing firm for supermarket chains and big box stores, announced some interesting findings based on analysis with Google’s BigQuery and Tableau, measuring the effects of major weather events on sales. “This case study is just the first analysis …

Tropical Storm Andrea Heads Toward Florida Tropical Storm Andrea Heads Toward Florida

On Wednesday, the National Hurricane Center (NHC) upgraded Andrea from a tropical disturbance to a tropical storm. The storm has been building recently in the Gulf of Mexico, and is now the first named storm of the 2013 hurricane season. …

Kansas Weather Anchor Evacuates As Tornadoes Hit Wichita Kansas Weather Anchor Evacuates As Tornadoes Hit Wichita

While the Moore, Oklahoma tornado is dominating the news cycle–rightfully so–it’s easy to forget about the weather damage that occurred on Sunday in Wichita, Kansas. While the devastation pales in comparison, the fact is, when a “massive” tornado hits, it’s …

Yahoo Launches New Weather App For iPhone Yahoo Launches New Weather App For iPhone
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In addition to its new Mail app for iPad and Android, Yahoo has unveiled a new Weather app for the iPhone and iPod Touch. The app utilizes images from Flickr to show current local conditions. Yahoo Director of Mobile and …

Facebook Adds Weather Info to Events Facebook Adds Weather Info to Events

Do you like information? Do you like actually useful information inside Facebook? If so, you’re going to love a new feature that Facebook is beginning to roll out. One of the most important things to consider when planning an event …

KAPOOYA! Woman Describing Hailstorm Is Your Next Big Meme KAPOOYA! Woman Describing Hailstorm Is Your Next Big Meme

There was a pretty significant hailstorm in Brookshire, Texas on Wednesday morning. And when it hit, it sounded like KAPOOYA KAPOOYA!

Nemo Blizzard To Blanket the Northeast in Snow Nemo Blizzard To Blanket the Northeast in Snow

Forecasts for a potentially “historic” winter storm in New England have not improved since yesterday’s winter storm and blizzard watches. More severe warnings have been issued for a wider swath of the Northeast, including New York City. The U.S. National …

New England Blizzard Could Potentially be “Historic” New England Blizzard Could Potentially be “Historic”

The U.S. National Weather Service is warning residents of New England that a coming winter storm could be a record-breaker. The storm will hit the Northeast and New England sometime on Friday and continue into Saturday. The storm will bring …

NASA to Launch ISS Instrument to Monitor Ocean Winds NASA to Launch ISS Instrument to Monitor Ocean Winds

NASA announced this week that it will launch an instrument called the ISS-RapidScat to the International Space Station (ISS) next year to measure ocean winds. The instrument, originally built to test NASA;s QuikScat satellite, will measure the Earth’s ocean surface …

Weather Channel Apps Top 100M Downloads, 38M Monthly Mobile Users Weather Channel Apps Top 100M Downloads, 38M Monthly Mobile Users
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The most popular weather app around has just hit a significant milestone: 100 million downloads. The Weather Channel has just announced that their family of apps has crossed this threshold. That includes iOS, Android and Windows Phone. The iOS app …

NASA Prototype Forecasts Storms For Transoceanic Flights NASA Prototype Forecasts Storms For Transoceanic Flights
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A new NASA-funded system developed by the National Center for Atmospheric Research (NCAR) is now providing weather forecasts so that plane flights can avoid major storms over remote ocean regions. The prototype system provides eight-hour forecasts that are designed for …

Coolest Lamp Ever Mimics the Weather Outside, Frightful or Not Coolest Lamp Ever Mimics the Weather Outside, Frightful or Not

If you have ever wished that you could bring the weather indoors, this prototype chandelier is the unnecessary-but-incredible device for you. It uses Wi-fi to obtain weather data, and then puts on a show for you that matches nature’s show …

Hurricane Strength Forecasts Improved by NASA Study Hurricane Strength Forecasts Improved by NASA Study

A new NASA study shows that hurricane forecasters may soon be able to better predict hurricane and tropical storm strength by analyzing their relative-humidity levels. The study, published recently in the journal Geophysical Research Letters, looked at relative humidity data …

Weather Channel on YouTube Still Streaming Hurricane Sandy Coverage Weather Channel on YouTube Still Streaming Hurricane Sandy Coverage

Hurricane Sandy, the “superstorm” of 2012 hit the East coast of the U.S. yesterday, causing flooding and power outages in highly populated areas such as New York City. The storm is still sitting over the Northeast U.S., dropping rain and …

Facebook Cancels NYC Gifts Event Ahead of Hurricane Sandy Facebook Cancels NYC Gifts Event Ahead of Hurricane Sandy

In light of the imminent landfall of “Frankenstorm” Hurricane Sandy in New York City, Facebook has become the next company to postpone scheduled events in the city. Earlier this month, Facebook sent out invitations for a November 1st event set …

Hurricane Sandy (Frankenstorm) Gets Google Crisis Response Maps Hurricane Sandy (Frankenstorm) Gets Google Crisis Response Maps
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Google’s Crisis Response team has put together a Hurricane Sandy map with location tracking, public alerts, radar/cloud imagery, evacuation information, shelters and storm footage. “Already responsible for a reported 41 deaths across the Caribbean, late-season Hurricane Sandy is expected to …

Tropical Storm Isaac Grows Stronger as it Nears Haiti Tropical Storm Isaac Grows Stronger as it Nears Haiti
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Tropical Storm Isaac isn’t yet a hurricane, but it is growing in strength as it nears Haiti. The U.S. National Hurricane Center currently forecasts that the storm will hit the U.S. somewhere on the Gulf Coast. Isaac could land anywhere …

Your Bitching Was Justified: July Was Officially the Hottest Month on Record Your Bitching Was Justified: July Was Officially the Hottest Month on Record

If your experience was similar to mine, your Facebook news feeds and Twitter streams during July were inundated with posts complaining about the friggin’ heat. It wasn’t just my friends, as I’m guilty as anyone else. I’m usually a pansy …

Buckled Road Causes Car To Go Airborne, Video Goes Viral Buckled Road Causes Car To Go Airborne, Video Goes Viral
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In case you haven’t noticed, it’s been “hot AF” in the United States, and while that always makes for fun social media feed reading and humorous weather reports, the stifling heat can also be a hazard to those operating a …

Heat Wave: Hundreds of Heat Records Broken Heat Wave: Hundreds of Heat Records Broken
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On the east coast it’s getting close to quitting time, and if you haven’t stepped outside this afternoon, prepare for a warm surprise. And by warm, I mean ludicrously hot. People often say “it’s like an oven out there” when …

New Software System Simulates Weather Conditions for Fuel Pipelines New Software System Simulates Weather Conditions for Fuel Pipelines

By the year 2020, thousands of kilometers of new grids will be operating in Germany to permit even more extensive use of power from renewable sources. However, these new “smart grids” also come with increased complexity, costs and vulnerability. Fraunhofer …