A new initiative from Warner Bros. Television seeks an audience, and advertising revenue, from online broadcasts.
Warner Bros. is suing music search engine SeeqPod accusing the company of profiting from "mass infringement" on its site.In a complaint filed in California District Court, Warners alleges "SeeqPod directly infringes Plaintiffs' copyrighted works, including by making on-demand and unauthorized digital public performances of those works. SeeqPod secondarily infringes Plaintiffs' copyrights under the well-established doctrines of contributory, vicarious and inducement liability."
The long-time Hollywood power will expend some energy to focus on short-form marketing content destined for the Internet and mobile phones.
The file sharing BitTorrent system landed its first major Hollywood studio customer, as Warner Bros agreed to distribute movies and TV programs using BitTorrent's technology.
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