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iPhone 5c Target of New Apple Marketing Campaign

iPhone 5c Target of New Apple Marketing Campaign

By Brian Powell March 13, 2014

Earlier this year, CEO of Apple Tim Cook revealed that the iPhone 5c did not sell as well as Apple had expected it to, placing the blame upon the immediate market-recognition and appeal of the iPhone 5s: “I think the …

Prometheus Clip Ties Into Verizon Promotions Prometheus Clip Ties Into Verizon Promotions

What looks like another promotional piece for the upcoming Prometheus actually serves two roles. Not only is it virally promoting Ridley Scott’s next trip into the universe apparently ruled by the Weyland Corporation, it’s also an exercise in viral product …

The Halo 4 Box Art Has Been Revealed The Halo 4 Box Art Has Been Revealed

Pretty soon, anything that has even the slightest modicum of popularity is going to be marketed in a viral manner. Granted, the Halo video game series is a little bit more than slightly popular, but the point remains. Viral marketing …

Season 5 Character Posters for True Blood Season 5 Character Posters for True Blood

We’re a little under a month before HBO begins season five of its fan-favorite vampire story that follows the adventures of one Sookie Stackhouse. I am, of course, talking about the return of True Blood, which stakes its way back …

Viral Content for Spider-Man Hits the Web Viral Content for Spider-Man Hits the Web

Although it doesn’t come out until July 3rd, that hasn’t stopped Sony from trying to take away a little bit of the Avengers hype to apply to the upcoming Spider-Man reboot, starring James Garfield. From the looks of it, the …

Amazing Spiderman Launches Viral Marketing Campaign Amazing Spiderman Launches Viral Marketing Campaign

It is being reported that this poster is being seen around Wondercon: The poster prompts you to go to webbedmenace.com. When you go to the supposedly anti-spiderman website, you get this viral video: You can also submit your sightings, which …

Paranormal Activity 3 Turns to Twitter to Increase Buzz Paranormal Activity 3 Turns to Twitter to Increase Buzz

Viral marketing for movies has been apart of our consciousness dating back to The Blair Witch Project. From there, we’ve seen successful ventures from The Dark Knight and Cloverfield, to name a few. Now, Paramount has turned to Twitter for …

Nike Gets Viral For Back To The Future Shoes Nike Gets Viral For Back To The Future Shoes

When it comes to viral marketing, Nike may very well be one of the best of the big boys. Whether it’s creative uses of Charlie Murphy, or having Kobe Bryant “jump over” a moving car, Nike’s marketing department is incredibly …

New NBC Sitcom Experiences Viral Marketing Failure New NBC Sitcom Experiences Viral Marketing Failure
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There’s a thought that no press is bad press, and while that maybe true for folks like Marilyn Manson, someone from the land of music who was as concerned with shocking as he was entertaining the masses, it’s not true …

iPad Head Girl – The Next Step in Viral Marketing iPad Head Girl – The Next Step in Viral Marketing

When the video was viewed for the first time, my initial thought was is this one of Clive Barker’s new Cenobites? Is this who he’s selected to succeed the timeless Pinhead for a new generation of Hellraiser movies, or is …

Beastie Boys Debut New Video on Funny or Die Beastie Boys Debut New Video on Funny or Die

Although the Beastie Boys previously used MTV’s online arm to promote their return, they’ve turned to another, perhaps more popular outlet to promote their new music video for the song “Don’t Play No Game That I Can’t Win.” Instead of …

Kenny Powers Becomes CEO of K-Swiss, Launches Viral Ad Campaign Kenny Powers Becomes CEO of K-Swiss, Launches Viral Ad Campaign
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California-based footwear makers K-Swiss have just debuted a bold new viral advertising campaign this weekend starring Danny McBride in his role as Eastbound & Down‘s Kenny Powers. Verdict: The foul-mouthed baseball player makes one hell of a spokesman. Here’s the …

Does Viral Marketing Include TV Show Editing? Does Viral Marketing Include TV Show Editing?

As the explosion of social networking completes itself — hey, Mark Zuckerberg agrees — viral marketing is a very real aspect of today’s world. The best examples of successful viral marketing attempts normally comes from movies, with examples like The …

Happy Fathers Day From The Beastie Boys Happy Fathers Day From The Beastie Boys
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The Beastie Boys have sure embraced viral marketing in past few months. They made a splash back in April when their star studded “Fight For Your Right Revisited Trailer” blew up the interwebs. The video, which served as a promotion …

Did Poor Customer Service Doom Dell? Did Poor Customer Service Doom Dell?
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The outsourcing of customer service is a topic of much consternation, silly sitcoms be damned. The horror stories of customer service call centers are to numerous to detail here, so much so in fact, it seems people have learned to …

Beasties Boys Go Viral Beasties Boys Go Viral

We all know the Internet has fundamentally changed the way people are marketed to. Whether it’s a barrage of promotional tweets, online coupons, Facebook product pages, or the J.J. Abrams method of promoting a movie, without the Internet being such …

Viral Content 101
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At the Web 2.0 Expo in San Francisco, Huffington Post and Buzzfeed co-founder Jonah Peretti detailed his philosophy on viral content.  After years of testing how and why things to go viral, Peretti decided that the key is “thinking of …