The Halo 4 Puzzle Is Complete, New Box Art Revealed


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Pretty soon, anything that has even the slightest modicum of popularity is going to be marketed in a viral manner. Granted, the Halo video game series is a little bit more than slightly popular, but the point remains. Viral marketing is here to stay, and considering entertainment-related viral campaigns engage the fans like no marketing strategies before them, that's a good thing.

Take the upcoming fourth installment of the Halo video game series. Halo 4 is scheduled to be released on November 6, and to help increase the anticipation to a fever pitch, Microsoft sent an email to members of the Halo Waypoint forums, with the subject, "Your piece of the Halo 4 puzzle," of which, there were apparently 32 such pieces.

The forum members pieced these image fragments together, which, when completed, revealed the box art for the latest installment of the Halo series. The box art in question:

Halo 4 Box Art
Click for a larger image

Twitter, of course, was quick to react to the new Halo "footage":

Yknow I'm not one to gawk over stuff like this, but I can't lie, the Halo 4 box art is really really well done.... 33 minutes ago via Facebook ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Halo 4 box art hotness... It's my favorite Halo box, what you guys think of it? 16 hours ago via Echofon ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

The Halo 4 Box Art looks neat,Looking at it makes me want to play it already. 16 minutes ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

damn, the halo 4 box art is sicccck! 32 minutes ago via Twitter for Android ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

halo 4 box art omg 46 minutes ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

As you can see, the reaction was incredibly positive. In fact, I didn't notice any negativity on Twitter, which is a surprise in and of itself. Granted, I didn't scan the entire Twitter thread, but the ones I've embedded are representative of the overall reaction.