We’ve known for a while now that Netflix has a show in the works based on Lemony Snicket’s (author Daniel Handler) A Series of Unfortunate Events.

We don’t know when Netflix is planning to debut the series, and we’ve yet to see any sort of teaser trailer for it. Well, late Sunday, that appeared to have changed when a video titled “An Unfortunate Teaser”popped up on YouTube.

It’s now approaching a million views. Check it out:

Awesome, right? Right. There’s only one problem, however – that didn’t come from Netflix.

“This was not released from Netflix and not anything official,” the company said in a statement.

So, is it a problem for Netflix? Not really. Judging by the responses to the fan-made trailer, excitment for the show is high. Now everyone’s talking about it.

“On the search for fantastic material that appeals to both parents and kids, the first stop for generations of readers is A Series of Unfortunate Events. We are proud to start work on a series for a global audience that already loves the books. The world created by Lemony Snicket is unique, darkly funny, and relatable. We can’t wait to bring it to life for Netflix members,” said Netflix VP of Original Content Cindy Holland back in November.

And much of that world is on full display in this teaser trailer.

Is Netflix involved in a little bit of trickery? Is this trailer, uploaded by user ‘Eleanora Poe’, a clever attempt at viral marketing? That user, by the way, has no other videos. They joined YouTube on June 2, 2015.

If Netflix isn’t behind this, I bet it wishes it was. The bar’s ben set pretty high now.