Amazing Spiderman Launches Viral Marketing Campaign

It is being reported that this poster is being seen around Wondercon: The poster prompts you to go to webbedmenace.com. When you go to the supposedly anti-spiderman website, you get this viral video: You can also submit your sightings, which…

Paranormal Activity 3 Turns to Twitter to Increase Buzz

Viral marketing for movies has been apart of our consciousness dating back to The Blair Witch Project. From there, we’ve seen successful ventures from The Dark Knight and Cloverfield, to name a few. Now, Paramount has turned to Twitter for…

Nike Gets Viral For Back To The Future Shoes

When it comes to viral marketing, Nike may very well be one of the best of the big boys. Whether it’s creative uses of Charlie Murphy, or having Kobe Bryant “jump over” a moving car, Nike’s marketing department is incredibly…

New NBC Sitcom Experiences Viral Marketing Failure

There’s a thought that no press is bad press, and while that maybe true for folks like Marilyn Manson, someone from the land of music who was as concerned with shocking as he was entertaining the masses, it’s not true…

iPad Head Girl – The Next Step in Viral Marketing

When the video was viewed for the first time, my initial thought was is this one of Clive Barker’s new Cenobites? Is this who he’s selected to succeed the timeless Pinhead for a new generation of Hellraiser movies, or is…

Beastie Boys Debut New Video on Funny or Die

Although the Beastie Boys previously used MTV’s online arm to promote their return, they’ve turned to another, perhaps more popular outlet to promote their new music video for the song “Don’t Play No Game That I Can’t Win.” Instead of…

Kenny Powers Becomes CEO of K-Swiss, Launches Viral Ad Campaign

California-based footwear makers K-Swiss have just debuted a bold new viral advertising campaign this weekend starring Danny McBride in his role as Eastbound & Down‘s Kenny Powers. Verdict: The foul-mouthed baseball player makes one hell of a spokesman. Here’s the…

Does Viral Marketing Include TV Show Editing?

As the explosion of social networking completes itself — hey, Mark Zuckerberg agrees — viral marketing is a very real aspect of today’s world. The best examples of successful viral marketing attempts normally comes from movies, with examples like The…

Happy Fathers Day From The Beastie Boys

The Beastie Boys have sure embraced viral marketing in past few months. They made a splash back in April when their star studded “Fight For Your Right Revisited Trailer” blew up the interwebs. The video, which served as a promotion…

Did Poor Customer Service Doom Dell?

The outsourcing of customer service is a topic of much consternation, silly sitcoms be damned. The horror stories of customer service call centers are to numerous to detail here, so much so in fact, it seems people have learned to…