Computer and video game software sales reached $9.5 billion in 2007, a 28 percent increase over the previous year and set a new record according to the NPD Group and announced by the Entertainment Software Association (ESA). Halo 3 was the best selling title of 2007 bringing in $170 million in revenue its first day of sales.

Market research firm NPD is reporting that U.S. sales of video game hardware and software increased 73 percent in October.

Total sales reached $1.1 billion, compared with $643 million a year earlier. The Nintendo Wii console moved back into the top spot as the best selling console. Nintendo sold 519,000 Wiis, Microsoft sold 366,000 Xbox 360 consoles and Sony sold 121,000 of its PlayStation 3 consoles.