WebProNews

Tighten Your Copy Or Lose Your Visitors

If you're spending plenty of money and time on marketing and advertising, be wary of landing pages that veer into undue verbosity.

Bad Content Equals Bad Sales

What I like about Jakob Nielsen's posts most is the grumpy-old-man-ness in the underlying tone. It makes me almost think he's family. But along with the why-doesn't-anybody-ever-listen-to-me attitude comes some sage-like advice. This time it's about how bad content trumps other design flaws in terms of what's bad for business.But before that, it's about elevator buttons:   

SES New York: Satisfying Usability And SEO

Satisfying both human users and search engines' standards is time-consuming and not exactly simple.  The good news, though, is that these two tasks shouldn't always tug you in opposite directions.

Web 2.0 Could Be Bad For Business

Usability expert Jakob Nielsen warns against believing all the Web 2.0 hype when designing with the end-user in mind. While some 2.0 features can help, the majority of sites should focus on mastering the 1.0 aspects that users know and love.The problem, as Nielsen sees it, is that companies follow too much what the hot trends are, and as a result create sites that are unnecessarily complicated or offer little benefit to the average user.

SES Round-up

Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

SES - Usability and SEO

Build a user-friendly site and chances are you've also built a search engine friendly site. Learn how good usability can help your human visitors plus bring in the search traffic. Moderator: Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: Shari Thurow, Founder and SEO Director, Omni Marketing Interactive, Matt Bailey, President, SiteLogic, Bob Tripathi, Search Strategist, Discover Financial Services.

SES Chicago: Usability & SEO

At the SES session Usability & SEO: Two Wins For The Price of One the speakers focused on building both user friendly sites and search engine friendly sites. SES Chicago returns, and WebProNews is on hand to bring you reports and videos from the Windy City.  Enjoy our coverage this week.

This Article Is Too Long

To make a long story short, people naturally prefer short, easy-to-digest articles over long, comprehensive articles, but to get the best literary diet, readers often mix the two and so should you.

World Usability Day

Yesterday at Michigan State University, a group of like-minded designers and developers gathered at World Usability Day 2007 to discuss how to make software and web applications better for users. Web usability as a serious issue that is ignored more often that not, and results in the web being plagued with horribly designed sites and applications. There are too many bad websites and web applications out there, and more are being created every day, because of the lack of focus on usability.

Social Network for Usability Professionals

A new networking community called Catalyze.org has made its debut. In Beta, its niche is the usability industry, specifically business analysts and user experience professionals. Anyone involved in web site design will find something of interest there.