All Posts Tagged Tag: ‘Unica’

A Cloud of Missed Opportunities

Cloud computing is responsible for a large amount of untapped marketing opportunities for businesses of all sizes. We tend to think about enterprise level businesses when we think of cloud infrastructures and implementations, but in reality, small businesses have just as much reason to turn to the cloud than the big companies, if not more. 

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IBM Acquires Marketing Software Player Unica for $480 Million

IBM has announced that it is acquiring marketing software company Unica for about $480 million in cash. IBM says the Unica will expand its ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns.

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