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Twitter Gives Businesses Audience Insights

Twitter Gives Businesses Audience Insights

By Chris Crum May 27, 2015

Twitter just announced the launch of a new tool to help advertisers better understand key audiences for their ads on Twitter. It’s called Audience Insights, and lets you discover information about your followers and people who have engaged with your …

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Twitter Advertisers Get New Conversion Tracking Features Twitter Advertisers Get New Conversion Tracking Features

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Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and …

Twitter Advertising Just Got Easier For SMBs Twitter Advertising Just Got Easier For SMBs

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Twitter’s Promoted Tweets Get Syndicated Twitter’s Promoted Tweets Get Syndicated

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Twitter Runs Promoted Accounts In ‘Following’ List Twitter Runs Promoted Accounts In ‘Following’ List

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Twitter Adds Mobile Targeting Options Twitter Adds Mobile Targeting Options

Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices. Twitter says a number of types of advertisers can make use of carrier targeting, such as carriers themselves, …

Twitter Launches Tailored Audiences From Mobile Apps Twitter Launches Tailored Audiences From Mobile Apps

Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchases, or sign-ups). This follows the recent news that Twitter would track which apps users have. …

Twitter Tests Card-Linked ‘Offers’ With A Few Brands Twitter Tests Card-Linked ‘Offers’ With A Few Brands

Twitter announced that it’s testing a new offering for advertisers called Twitter Offers, whicn enables them to provide card-linked promotions to users. When a Twitter users sees a Twitter Offer in their timeline, they can add it to their credit …

Twitter Adds Location Controls For Native Ads On MoPub Twitter Adds Location Controls For Native Ads On MoPub

Twitter announced some new location control features for creating and managing native ads with its MoPub. This is the result of an integration with technology from Namo Media. “MoPub’s new location control features are the first tools that lets you …

Twitter Adds Tools To Tailored Audiences Twitter Adds Tools To Tailored Audiences

Twitter announced an update to its Tailored Audiences ad targeting feature. It’s getting new stuff like audience list uploading, better audience management tools, new supported ID types, and better targeting in general. Twitter first made Tailored Audiences available globally in …

Twitter Launches Self-Serve Ads In 11 New Countries Twitter Launches Self-Serve Ads In 11 New Countries

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Twitter announced the beta test of a new Promoted Video offering for advertisers after testing Video Cards earlier this year. The tests, the company says, have shown that tweets containing native Twitter video generate more engagement and video views. Twitter …

Twitter Gives Advertisers Objective-Based Campaigns, Pricing Twitter Gives Advertisers Objective-Based Campaigns, Pricing

Twitter announced a new way to optimize Twitter Ad campaign performance with objective-based campaigns, reports, and pricing. Advertisers will be able to create and optimize successful campaigns, while only paying for the actions that are “aligned with” their marketing objectives. …

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