Quantcast
 
Twitter Advertisers Get New Conversion Tracking Features

Twitter Advertisers Get New Conversion Tracking Features

By Chris Crum 14 hours ago

Twitter just added a couple of new features to conversion tracking for web. Advertisers can now take advantage of support for transaction values and key conversion tags. The former lets advertisers view the sales that their Promoted Tweet campaigns drove. …

Twitter Adds Mobile Targeting Options Twitter Adds Mobile Targeting Options

Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices. Twitter says a number of types of advertisers can make use of carrier targeting, such as carriers themselves, …

Twitter Launches Tailored Audiences From Mobile Apps Twitter Launches Tailored Audiences From Mobile Apps

Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchases, or sign-ups). This follows the recent news that Twitter would track which apps users have. …

Twitter Tests Card-Linked ‘Offers’ With A Few Brands Twitter Tests Card-Linked ‘Offers’ With A Few Brands

Twitter announced that it’s testing a new offering for advertisers called Twitter Offers, whicn enables them to provide card-linked promotions to users. When a Twitter users sees a Twitter Offer in their timeline, they can add it to their credit …

Twitter's MoPub Adds Native Ad Location Controls Twitter's MoPub Adds Native Ad Location Controls

Twitter announced some new location control features for creating and managing native ads with its MoPub. This is the result of an integration with technology from Namo Media. “MoPub’s new location control features are the first tools that lets you …

Twitter Adds Tools To Tailored Audiences Twitter Adds Tools To Tailored Audiences

Twitter announced an update to its Tailored Audiences ad targeting feature. It’s getting new stuff like audience list uploading, better audience management tools, new supported ID types, and better targeting in general. Twitter first made Tailored Audiences available globally in …

Twitter Launches Self-Serve Ads In 11 New Countries Twitter Launches Self-Serve Ads In 11 New Countries

Last week, Twitter announced the expansion of Twitter Ads into twelve new markets including: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal. On Thursday, the company announced the launch of self-service ads …

Twitter Opens Ads To Twelve More Markets Twitter Opens Ads To Twelve More Markets

Twitter announced that it’s expanding Twitter Ads into twelve new markets in Eastern Europe and Portugal. “There has been tremendous growth in this region over the last year, and Twitter Ads will now be available in 35 EMEA (Europe, Middle …

Twitter Releases Promoted Video In Beta Twitter Releases Promoted Video In Beta

Twitter announced the beta test of a new Promoted Video offering for advertisers after testing Video Cards earlier this year. The tests, the company says, have shown that tweets containing native Twitter video generate more engagement and video views. Twitter …

Twitter Launches Objective-Based Campaigns, Pricing Twitter Launches Objective-Based Campaigns, Pricing

Twitter announced a new way to optimize Twitter Ad campaign performance with objective-based campaigns, reports, and pricing. Advertisers will be able to create and optimize successful campaigns, while only paying for the actions that are “aligned with” their marketing objectives. …

Twitter Launches Analytics For Organic Tweets Twitter Launches Analytics For Organic Tweets

Twitter announced the launch of some new analytics features for organic tweets via a new enhanced tweet activity dashboard. Advertisers will be able to see how many times users have viewed and engaged with their organic tweets. The dashboard lets …

Twitter Makes App Promotion Ads Widely Available Twitter Makes App Promotion Ads Widely Available

Twitter announced on Monday that it is expanding its mobile app promotion offering to all advertisers globally after beta testing it since April. The offering makes use of Twitter’s interest, keyword, TV, and Tailored Audience, gender, geo, language, and mobile …

Twitter Launches Website Tag For Remarketing Twitter Launches Website Tag For Remarketing

Twitter announced the launch of a new website tag for remarketing, which will enable advertisers to create tailored audiences from the Twitter Ads interface. Twitter launched tailored audiences retargeting globally in December. This lets advertisers retarget ads to people who …

Twitter Makes $230 Million Ad Deal With Omnicom Twitter Makes $230 Million Ad Deal With Omnicom

Omnicom announced that it has entered a two-year deal with Twitter worth $230 million to integrate its programmatic ad buying network Accuen with Twitter’s MoPub exchange. The Wall Street Journal, which appears to have gotten an exclusive on the news, …

Twitter Ads Get New Language Targeting Twitter Ads Get New Language Targeting

Twitter has been launching all kinds of ad features lately, including an app promotion suite, native ads on MoPub, the Website Card, the expansion of geo-targeting to more countries, and postal code targeting in the U.S. On Wednesday, the company …

Twitter Adds Postal Code Targeting In U.S. Twitter Adds Postal Code Targeting In U.S.

Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S. It is also adding geo-targeting including state and region targeting to eight …

Twitter Launches New Ad Unit To Drive Traffic Twitter Launches New Ad Unit To Drive Traffic

Twitter just announced a new ad unit called the Website card, which it says will increase your website traffic and conversions. The company describes it as “a new way for advertisers to easily surface website content within a Tweet and …