Twitter announced the launch of Twitter Brand Hub, a new suite of analytics tools aimed at helping advertisers better understand their brand's "share of conversation, key audiences...
Twitter Promoted Moments is a new native ad format from the company, which it is going to begin testing with certain partners this weekend.
It didn't take long for Twitter to t...
Twitter has rolled out the video App Card to all advertisers running mobile app promotion campaigns.
That means if you're advertising a mobile app, you can now do so with video...
Twitter announced the launch of a new Ads Editor, which enables advertisers to create and edit "numerous" campaigns at once.
It lets you utilize Excel to manage campaigns. You...
Twitter is giving mobile app advertisers a new video app card, optimized action bidding, and cost per install bidding. The company announced that it would roll the features out to...
Last week, we looked at some new ad management functionality in Twitter's mobile apps. Twitter hadn't announced it, but some users were starting to notice a new button on their pro...
Twitter is now offering advertisers new insights about user demographics, interests, purchasing behavior, and more thanks to aggregated data from Twitter itself, as well as partner...
Twitter announced a new targeting options for advertisers on Wednesday: installed app category targeting. This enables advertisers with apps to reach users based on the categories...
Twitter just announced the launch of a new tool to help advertisers better understand key audiences for their ads on Twitter. It's called Audience Insights, and lets you discover i...
Twitter announced that it has agreed to acquire marketing technology company TellApart and partnered with Google's DoubleClick to strengthen its cross-device measurement capabiliti...
Twitter launched Quick Promote last month. This is a new ad offering that lets small and medium-sized businesses promote their best-performing tweets. Upon launch it was available...
Twitter announced a new offering for its advertisers, enabling them to reach people from audiences created by its Marketing Platform partners. Advertisers will be able to target Tw...
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