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Report: Twitter’s Ads ‘Consistently’ Deliver Higher Click-Through Rates Than Facebook’s

Report: Twitter’s Ads ‘Consistently’ Deliver Higher Click-Through Rates Than Facebook’s

By Chris Crum April 9, 2014

Resolution Media released a new report looking at social advertising trends, which found that advertisers invested 127% more in Facebook than in Twitter in 2013. The gap could narrow, however, as businesses voice their frustration with Facebook, and Twitter launches …

Twitter Really Tries To Make Ads More Appealing Twitter Really Tries To Make Ads More Appealing
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2013, without question, has been the year that Twitter started taking advertising seriously (obviously a higher priority being the year it went public as well), and it might just be the year where your business should start taking it seriously …

Twitter Gives Conversion Tracking To All Advertisers Twitter Gives Conversion Tracking To All Advertisers
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Twitter just announced the general availability of conversion tracking for its advertising platform. This gives marketers a measurement and reporting tool to help them get a better idea of just how effective their Twitter campaigns are. Twitter has been testing …

Twitter Expands Promoted Accounts In Timeline Twitter Expands Promoted Accounts In Timeline

Twitter has had Promoted Accounts since 2010, and launched them in its mobile apps last year. The company has been testing a feature on iOS and Android that shows account recommendations, which leverage tweetsas a call to action, and are …

Twitter Adds Broad Match To Keyword Targeting Twitter Adds Broad Match To Keyword Targeting
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Earlier this year, Twitter launched keyword targeting for its ad platform, enabling advertisers to reach users based on words in their recent tweets and in tweets with which they’ve recently engaged. Now, Twitter is launching broad match for keyword targeting. …

Twitter Launches 'Tailored Audiences' Targeting Twitter Launches 'Tailored Audiences' Targeting
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Twitter began testing its “tailored audiences” ad retargeting back in the summer and has now announced the feature’s global availability. “With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even …

Twitter Ads Can Now Target TV Conversations Twitter Ads Can Now Target TV Conversations

In May, Twitter introduced TV ad targeting in beta, and then made it generally available in the U.S. in July. On Thursday, Twitter announced an expansion of its TV targeting suite with the addition of TV conversation targeting, which it …

Twitter Ads Get Better, Expand To More Businesses Twitter Ads Get Better, Expand To More Businesses
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Now that it’s a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company’s monetization efforts have been criticized heavily for years, and are obviously now in a greater spotlight than ever. Twitter just …

Twitter Launches Scheduled Tweets Twitter Launches Scheduled Tweets
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Twitter announced on Monday that it is now offering tweet scheduling for advertisers. You can now schedule organic or promoted tweets for specific dates and times up to a year in advance, but you can only do so if you’re …

Twitter Launches TV Ad Targeting In The U.S. Twitter Launches TV Ad Targeting In The U.S.

Back in May, Twitter announced new TV ad targeting in beta. Now, the company has announced the general availability of the feature in the U.S. Twitter says the results of the beta test period have shown that using Twitter and …

Twitter Works On Answer To Facebook Exchange Twitter Works On Answer To Facebook Exchange

Twitter is reportedly working on an ad-retargeting exchange, similar to the Facebook Exchange (FBX), in its continued push to provide more advertising options and to better monetize its popular service. The news comes from AdAge, which cites “people with knowledge …

Twitter Opens Up Self-Service Ads to All U.S. Users Twitter Opens Up Self-Service Ads to All U.S. Users

For the past couple of years, Twitter has been slowly adding business partners to its self-service af platform, which allows users to easily build marketing campaigns on the site via promoted tweet and account targeting. And today, Twitter is finally …

Did Twitter Just Get Better For Businesses? Did Twitter Just Get Better For Businesses?
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Twitter may have gotten significantly more useful for businesses this week with the launch of keyword targeting for its ad platform. The company began rolling out the feature on Wednesday in all languages and markets where Twitter ads are supported. …

Twitter Ads Get Keyword Targeting Twitter Ads Get Keyword Targeting

Twitter has announced the launch of keyword targeting in timelines as a new feature for its ad platform. It is rolling out today in all languages and markets (where Twitter Ads are supported). The feature is available in the full …

Twitter Officially Launches Twitter Ads API Twitter Officially Launches Twitter Ads API

Twitter has announced the official launch of the Twitter Ads API after testing it with partners since January. The first five partners include: Adobe, HootSuite, Salesforce, SHIFT and TBG Digital. “Since we launched Promoted Tweets in April 2010, marketers have …

Twitter Launches New Interest-Based Ad Targeting Twitter Launches New Interest-Based Ad Targeting

Twitter announced the launch of some new interest-based targeting for advertisers today. Those using Twitter’s Promoted Tweets and Promoted Accounts can start targeting campaigns based on interests of their choosing. There are over 350 interest categories available to advertisers. They …

Could Twitter be Acquired by Google? Could Twitter be Acquired by Google?
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Could Twitter be acquired by Google? It seems like a rather outlandish idea, but thanks to the recent flop by Facebook in their efforts to go public, smaller internet companies like Twitter may find acquisition by an established giant like …