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Digg Unearths Presidential Candidate Tracking

Users of Digg can keep an eye on how candidates (or presumably their campaigns) interact with stories appearing on the social media site.

Google Analytics Event Tracking, Site Search Reports…

Google announced that their server traffic tracker Analytics is starting to roll out a couple of new features in the coming weeks. Also – good timing – a new version of the desktop sibling to Analytics, Urchin, will be available.

Apple’s PR Nightmare

Tons of people on Twitter are reporting problems with their iPhones. Including my son. Including Jeff Clavier.

Google Releases ‘Conversion Optimizer’ AdWords Feature
Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.

WordPress Click Tracking

Have you ever wondered where people were clicking at your blog? Now you can track every click with the Click Tracking Wordpress plugin.

Google Checkout Lost Tracking Data

Google has begun to notify merchants using Google Checkout that Google Checkout pixel tracking was temporarily disabled from July 10 to July 18 due to an issue associated with system maintenance earlier in the month. Pixel tracking allows internet retailers to send Google Checkout conversion data to third parties. While disabled, the feature was unable to report conversions. Many online merchants have worked hard to integrate Google Checkout data with comparison shopping engines, affiliate networks, analytics vendors, third party bid management firms and others.

Tracking RSS Subscriptions with Google Analytics

One of the most frustrating things about RSS is not being able to track RSS subscription rates from source traffic.

There are other problems such as how people interact with your RSS content, but even being able to determine which sources of traffic result in subscribers would be a huge commercial advantage for bloggers, allowing them to focus their efforts on traffic generation strategies that will grow their business.

Eye Tracking Expert Takes On Google-Baidu Rivalry

Google’s not doing too well in China, and a variety of reasons have been given to explain this poor performance.  But fact is better than conjecture, and eye tracking is a preferred (and interesting) way of obtaining insight into these matters.  So Enquiro’s Gord Hotchkiss conducted a Google vs. Baidu study.

Baidu Rivalry
Baidu Rivalry
Top Universal Search Influencers

To recap, Universal Search is a term coined by Google in which results from different vertical search engines (images, video, news etc…) are integrated into Google’s regular search results.

Google Gives JetBlue In-Flight Tracking

Google Maps this.  Google Maps that.  The service has been in the news again and again over the past few weeks, and it would be enough to make you sick – except that most of what’s happening is pretty cool.  The latest development – a partnership between Google Maps and JetBlue Airways – meets the same standard.

Google Analytics for Tracking Google Base Referrals

Tracking referrals from Google Base can be difficult and confusing.

Tracking Campaign Metrics with Excel
Analytics programs are great, but they can quickly have you drowning in a sea of numbers.  Generating lots of data isn’t very helpful if that data isn’t actionable.  You need information that gives insights that you can feed back into your campaign.  One way to tame your data is to massage it into a spreadsheet.

Google Ads Tracking Mouse-Overs

Jacopo of MarketingRoutes emails this:

Eye Tracking Your Attention Span

The attention span of Internet users has been the subject of many studies, most coming to the conclusion that, on average, people only spend a few seconds on any given site. An eye tracking study from Poynter Online, however, reveals that users who go online searching for news actually spend longer amounts of time in consuming content than their offline counterparts.

Tracking Code in Spam

Looks like the spam folks are as worried about "hits" as any other person with an internet presence.

Clicky vs Performancing Metrics vs MyBlogLog

Having previously discussed Performancing Metrics as being a little bit of a "Wolf in Sheep’s Clothing", I decided to sign up directly with Clicky. I also removed any Performancing affiliate links from the article.

AdWatcher – Click Fraud Detection, ROI Tracking

AdWatcher is an all-in-one tool that monitors your ad campaigns for fraudulent activity, helps you track your Return on Investment (ROI), and manages your online advertising from one place.

Boris Mordkovich, Co-Founder and Director of Operations at MordComm, the company that develops Adwatcher, kindly agreed to answer a few of my questions:

Compete Tweaks Search Share Tracking

Hitwise and comScore have been the main sources cited for search engine market share from month to month; Compete has made some changes on its reports that they believe give them a solid alternative to numbers from the other firms.

Google Analytics Help

Keyon Hedayati over at the Google Analytics Blog has posted about a useful option for a Google Analytics Resource: The Google Analytics Forum.

Google Gets Too Personal?
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Are personalized search results good or bad – or both? With the recent upgrades for Google account holders, a lot of people have begun to reconsider this question; Jim Hedger and Philipp Lenssen were among those who applied their minds to the issue.

Tracking Amazon Sales Rank, Obtaining Accurate Estimates

I have been a published author for over seven years now and if there is one thing I can’t stand about the industry its waiting!

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