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Teens Articles

Teens Want More Technology At School
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More teens are using technology to access their grades and class assignments online as well as using the Internet to help with homework, according to a new study from the Consumer Electronics Association (CEA).

"Teens today are using more than just a calculator to help them with their studies," said Jessica Boothe, research analyst at CEA.

Teen Media Habits Surprising to Some
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Nielsen recently shared some findings from its report (pdf) on how teens use media. Interestingly enough, the results don’t live up to the stereotypical "teens are always texting" scenario.

Kids/Teens Drawn to Virtual Worlds, Not Marketers
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What do you get when you cross a video-game with social networking? Virtual worlds – and they’re no joke, particularly with younger generations who are immersing themselves in increasing numbers.

Teens Spending Less On Online Music
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Teens (age 13 to 17) purchased 19 percent less music in 2008 than they did in 2007, according to a new report from the NPD Group.

CD purchasing feel 26 percent and paid digital downloads dropped 13 percent compared to the previous year.  With paid digital downloads, 32 percent of teens purchasing less digital music said they were unhappy with the music that was available for purchase and 23 percent were satisfied were satisfied with the digital music they already owned.

Teens Only Spend 11.5 Hours Online Per Week

Who knew? A study by OTX finds that on average teens (aged 13-17) spend 11.5 hours online a week (yep, not a day . . . no comment on how many hours I spend online a day. . . .). Nearly a quarter of teens spend over 15 hours online per week, while 45% spent eight hours or less online.

YouTube, Disney, Top Video Sites For Kids
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Initially, it’s nice to think that kids and teens watching more online video at home than adults is because, with work and responsibilities and all that, adults just don’t have that kind of time. But considering adults watch most of their online video at work, that half-hour less they spend at home watching belies that conventional wisdom.

Texting (Probably) Won’t Make Your Kid Dumb

Nothing makes parents and educators more concerned about the youth than the youth’s embracing attitude of new technology; when I was a kid video games were rotting our minds, and these days it’s, well, everything. A new survey from Pew Internet says, as usual, grownups may be overreacting.

Twitter Trying to Reach the Teen Market

I’m not quite sure how a NYT piece on Twitter ended-up in the “Fashion & Style” section, but it’s an interesting read nonetheless.

Teens Not Aware Of Downloading Laws

Nearly half of teenagers (49%) said they are not familiar with the rules for downloading images, literature, music, movies and software from the Internet a new Microsoft survey says.

Only 11 percent of teens said they knew the laws "very well".  The majority (82%) of those who were familiar with the law said illegal downloaders should be punished. In contrast just over half (57%) who were unfamiliar with the laws said violators should be punished.

Social Networks Connected To Teen Suicides
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Cato the Elder once said, "I would much rather have men ask why I have no statue, than why I have one."  But Cato the Elder died over 2,000 years ago, and somewhere along the way, a few kids seem to have gotten the idea that Bebo and MySpace pages are desirable memorials.

In The Blogosphere, Girls Rule

Though the overall number of blogging teenagers has risen, far more girls than boys between the ages of 12 and 17 have blogs. But don’t expect them to email you about it.

The numbers come from Pew Internet’s "Teens and Social Media" report, which details the results of a phone survey of nearly 1,000 teens conducted in December 2006.

Teens Use IMs To Avoid Awkward Conversations

A new Associated Press-AOL Instant Messaging Trends Survey released today finds that forty-three percent of teen IM users have used instant messaging to say something they would not say to someone in person.

Strangers A ‘Cost of Doing Business’ On MySpace
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The latest report from Pew Internet and American Life Project confirms what might be common sense about teens and social networking, but also has a couple of surprises. The not-a-shocker news: photos and social networking profiles increase the likelihood your son or daughter is approached by a creep.

Teens Not Loyal To One Social Network

If a social network user is dedicated enough to use two social networks concurrently, it might not be all that surprising that those same networkers spend, on average, more time at both sites. Networkers are networkers after all.

MySpace, Say Anything But That
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There’s no need to get Tipper Gore involved or anything. No need to relive that old Twisted Sister mess. But neither MySpace, Fox, nor the band in question has returned requests for comment, and usually, if somebody doesn’t want to talk about it, then it probably should be talked about.

Education Popular Topic With Online Teens

Ninety-six percent of U.S. teens and tweens with online access use social networking functions, such as chatting, text messaging, blogging and visit online communities such as Facebook and MySpace according to new study by the National School Boards Association and Grunwald Associates.

Green Teens More Engaged Online

Around 38 percent of all online teens say they are concerned for the environment, and 15 percent are hardcore Green Teens, according to a new report from JupiterResearch "Green Teens: Reaching a Trendy, Engaged Audience Online."

Tech Tries Targeting Teens Technologically

Marketing discussions and efforts at gaining the attention of the elusive teen market take different forms, in looking at how one Internet titan and one relative newcomer give it a try.

Mashup and Marketing to Teens

Ever feel like you don’t have your finger on the pulse of the “Y” generation?

Teens And Cyberbullying

Around one third (32%) of all U.S. teenagers who use the Internet say they have been harassed online in a variety of ways according to the Pew Internet & American Life Project report "Cyberbullying and Online Teens."

Marketing to Teens

Yesterday we covered some recent studies to help those of you marketing to teenagers online. Today we have one more: