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Strata Survey Looks At Agency Ad Trends

Strata Survey Looks At Agency Ad Trends

By Chris Crum May 23, 2014

Strata has a new report out finding that, unsurprisingly, Facebook leads social media in advertising by agencies, with 86% saying they will likely use the platform in client campaigns. YouTube is in second place with 62% followed by Twitter at …

Survey: Tablet Owners Prefer to Multitask With TV Survey: Tablet Owners Prefer to Multitask With TV

A new survey by NPD DisplaySearch has shown that 88% of tablet owners use their tablet while watching TV. 82% of smartphone owners also multitasked online while watching TV. The analyst firm’s “Quarterly Multi-Screen Usage Study” found that the most …

Americans Are Warming Up To Google Glass And Its Ilk Americans Are Warming Up To Google Glass And Its Ilk
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Do you like Google Glass? Are you scared of its privacy implications? Turns out most Americans fall into both camps. USA Today reports that a new survey out of Rackspace has found that Americans love wearable technology like Google Glass. …

Obamacare Opposed by Over Half of Americans Obamacare Opposed by Over Half of Americans
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Major segments of the Patient Protection and Affordable Care Act – known colloquially as “Obamacare” – are set to go into effect by January 1, 2014. Programs such as health insurance exchanges; insurer prohibitions against pre-existing medical condition discrimination and …

American Consumers Really Hate Their ISP American Consumers Really Hate Their ISP
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Internet service providers are pretty awful. It seems that most Americans agree if a recent survey is to be believed. The American Customer Satisfaction Index has released its report for 2013. This year is particularly interesting as ISPs have been …

How Much Would You Pay For Google Glass? How Much Would You Pay For Google Glass?
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In its current state, Google Glass is incredibly expensive. Those who signed up for the Google Glass Explorers program last year had to fork over $1,500 to get a crack at the device. The price will come down when it’s …

Generational Gap Seen in Privacy Concerns Generational Gap Seen in Privacy Concerns

A new study shows that the current debate about online privacy may wane as those who grew up online begin to take over. The survey, conducted at the University of Southern Calfornia (USC), shows that members of the Millennial generation …

Not Many Developers Are Working On Wii U Games Not Many Developers Are Working On Wii U Games

The Wii U has a few obstacles it needs to overcome, but the biggest is definitely its lack of software. A recent poll of developers shows that the Wii U’s software drought may not be ending anytime soon. A new …

Half Of America Doesn't Know Windows 8 Exists Half Of America Doesn't Know Windows 8 Exists
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What’s the biggest threat facing Windows 8 in today’s marketplace? Is it the rise of Apple? Is it perhaps the move away from desktop computing? All of these things may be contributing, but the biggest threat may just be that …

Windows 8 Users Still Prefer Windows 7 Windows 8 Users Still Prefer Windows 7
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Windows 8 is finally launching next month. It’s do or die time for the folks at Microsoft, and they need this to be a hit. The response to Windows 8 has been relatively positive, but the new OS has had …

Consumers Want The iPad Mini This Month Consumers Want The iPad Mini This Month

One of the more consistent rumors surrounding the iPad Mini is that it will be revealed in October. The iPhone 5 will be revealed next week on September 12. Apple is supposedly holding two separate events so they won’t cannibalize …

Americans Display Their Ignorance Towards The Cloud Americans Display Their Ignorance Towards The Cloud
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Cloud computing has been on the minds of everybody in the tech industry for the past few years. The infrastructure has been slowly growing, but 2012 has seen tremendous growth in the sector. All the major tech companies now offer …

Survey Show Inactivity a Concern For Children
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A survey released this week indicates that U.S. adults rate “not enough exercise” as their leading concern for children’s health. The survey, the National Poll on Children’s Health, was conducted by the C.S. Mott Children’s Hospital at the University of …

Study Claims That 1/3 Americans Believe In UFOs

Do you believe in UFOs? I know that I certainly do even though I have never even come close to seeing one. It is very hard for me to believe that in the billions of years that this universe has …

Teens Love Technology While Avoiding Tech Jobs Teens Love Technology While Avoiding Tech Jobs
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I got my start in technology through video games. From there, I began to become increasingly involved with more forms of technology from computers to televisions and now my recent fascination with Android. Despite all of that love for technology, …

Mobile Games Survey: 1/2 of Adults are Mobile Gamers

PopCap Games, the makers of casual mobile games such as Bejeweled, Peggle, and Plants vs. Zombies, today released the results of its poll on mobile gaming. Unsurprisingly, the market for mobile gaming is growing at breakneck speed. The poll also …

IPad Kills the Competition in Customer Satisfaction IPad Kills the Competition in Customer Satisfaction

In a new survey, ChangeWave Research finds that iPad owners are twice as likely to be satisfied with their tablet purchase than those that bought a competing brand. The survey compares the New iPad, the iPad 2, Samsung Galaxy Tab, …