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All Posts Tagged Tag: ‘Survey’

Strata Survey Looks At Agency Ad Trends

Strata has a new report out finding that, unsurprisingly, Facebook leads social media in advertising by agencies, with 86% saying they will likely use the platform in client campaigns. YouTube is in second place with 62% followed by Twitter at 57% and LinkedIn at 38%. The survey of agencies found that confidence in the ad economy is the highest it …

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Less Than 25% of Americans Prefer a Female Boss

Gallup today released information from its annual “Work and Education” survey showing that Americans still prefer to have a male boss. The pollster’s results show that 35% of Americans in 2013 prefer to work for a man, while only 23% would prefer to have a female boss. That is the highest proportion of Americans that would prefer a female boss …

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Health Insurance Marketplaces Open Tomorrow, Fewer Than Half of Americans Know

Tomorrow one of the biggest changes in U.S. healthcare in decades is scheduled to take effect. Millions of Americans who have never had access to health insurance will be able to shop health insurance marketplaces in advance of the coming insurance mandate that is part of the Affordable Care Act (colloquially known as “Obamacare“). However, it seems that most Americans …

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15% of American Adults Don’t Use the Internet – And Most of Them Never Will

A new survey out this week from the Pew Research Center found that 15% of American adults (age 18 and older) do not use the internet or email. At all. A further 9% use the internet only in places outside their home. Of those 15% who do not use the internet, few of them ever expect to start. A full …

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Entertainment, Social Media Top Tablet Use Survey

With tablet sales now taking a bite out of traditional PC sales, it’s worth it to ask the question of what exactly consumers are using the devices for. Market research firm Gartner has done just that, and the results shouldn’t be too surprising to anyone familiar with mobile device use. The top use of tablets, according to the survey, is …

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Tablet Owners Prefer to Multitask With TV, Shows Survey

A new survey by NPD DisplaySearch has shown that 88% of tablet owners use their tablet while watching TV. 82% of smartphone owners also multitasked online while watching TV. The analyst firm’s “Quarterly Multi-Screen Usage Study” found that the most common tasks device owners perform while watching TV include email, texting, Facebooking, and just surfing the web. “The rise in …

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Americans Are Warming Up To Google Glass And Its Ilk

Do you like Google Glass? Are you scared of its privacy implications? Turns out most Americans fall into both camps. USA Today reports that a new survey out of Rackspace has found that Americans love wearable technology like Google Glass. By and large, 82 percent of wearable technology users think that devices like Google Glass have had a positive impact …

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Obamacare Starts Next Year, Opposed by Over Half of Americans

Major segments of the Patient Protection and Affordable Care Act – known colloquially as “Obamacare” – are set to go into effect by January 1, 2014. Programs such as health insurance exchanges; insurer prohibitions against pre-existing medical condition discrimination and annual spending caps; and an expansion of medicaid eligibility are all scheduled to roll out. Over half of Americans, however, …

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American Consumers Really Hate Their ISP

Internet service providers are pretty awful. It seems that most Americans agree if a recent survey is to be believed. The American Customer Satisfaction Index has released its report for 2013. This year is particularly interesting as ISPs have been rated for the first time. How did they do? The survey shows that Vierzon FiOS, the company’s fiber-based wired broadband …

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How Much Would You Pay For Google Glass? Most Say $200

In its current state, Google Glass is incredibly expensive. Those who signed up for the Google Glass Explorers program last year had to fork over $1,500 to get a crack at the device. The price will come down when it’s made available to consumers next year, but a new survey suggests that the price will have to come down a …

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Millennials Are Willing to Barter Their Privacy, Shows Study

A new study shows that the current debate about online privacy may wane as those who grew up online begin to take over. The survey, conducted at the University of Southern Calfornia (USC), shows that members of the Millennial generation hold very different conceptions of privacy compared to their parents and grandparents. Millennials, defined as those aged 18-34, were found …

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Not Many Developers Are Working On Wii U Games

The Wii U has a few obstacles it needs to overcome, but the biggest is definitely its lack of software. A recent poll of developers shows that the Wii U’s software drought may not be ending anytime soon. A new survey out of the Game Developers Conference polled a number of developers asking which platforms they’re developing for. Surprisingly, the …

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