Super Bowl Articles

Some Super Bowl Commercials to Watch For

The NFL’s granddaddy of them all takes place this Sunday when the Green Bay Packers and the Pittsburgh Steelers meet in Super Bowl XLV, and it promises to be one of the most-watched sporting events ever.  Keeping with tradition, the commercials that will be shown during the game are receiving a fair amount of hype as well.

AOL Partners With Domino’s For Free Super Bowl Pizza
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AOL said today it is partnering with Domino’s on a free pizza giveaway with a chance to win free pizza for a year with a $600 Domino’s gift card.

The Domino’s Free Pizza Giveaway begins today and 29 people will have the chance to win free pizza for a year with a $600 gift card. To enter the giveaway, people can visit the AOL homepage  and click on the contest entry form. The winners will be announced beginning at 2 pm EST on Sunday.


U.S. Seizes Sports Websites Ahead Of The Super Bowl
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U.S. prosecutors have seized 10 websites that illegally streamed live sporting broadcasts and pay-per-view content over the Internet.

The websites, which were seized Tuesday, as part of an ongoing investigation by U.S. Immigration and Customs Enforcement’s (ICE) Homeland Security Investigations (HSI), include atdhe.net, channelsurfing.net, firstrow.net, hq-streams.com, hq-streams.net, ilemi.com, iilemi.com, iilemii.com, rojadirecta.com and rojadirecta.org.

Super Bowl Advertising On the Web
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As the Super Bowl approaches, so do the time-honored ads that will accompany it. Advertisers aren’t just turning to the game itself to capitalize, however. Many are turning to the web to get some mileage out of the event. The History Channel, for example, has turned to Yahoo, and will be running ads for a new Larry the Cable Guy show on Yahoo Sports to capitalize on the inevitable Super Bowl fan traffic. 

Papa John’s Launches Online Super Bowl Pizza Giveway

Papa John’s said today that people who place orders online on Super Bowl Sunday will have the chance to win a $45 gift card.

Beginning at 10 a.m. ET on Super Bowl Sunday, Feb. 6, every customer who places an order online  will be eligible to win a free $45 Papa John’s gift card. The 45-Second Giveaway runs through Super Bowl XLV, ending at 9:59 p.m. ET. Papa John’s customers can also register for the 45 Second Giveaway.


Twitter Teams Up With the NFL For Super Bowl 45

If you’re having a hard time keeping up with all the NFL/Super Bowl XLV-related tweets, a new partnership between Twitter and the NFL will alleviate these issues. 

Super Bowl Pre-Game Will Reportedly Feature Groupon Ads
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If Groupon’s not already a household name, it may be soon. According to AdAge, the company is getting ready for some big time TV advertising, starting with spots during the Super Bowl pre-game show (the Super Bowl itself was already sold out). 

Google Super Bowl Ad = True Love and Traffic!
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Super Bowl 2010 will be forever remembered for a few things: New Orleans winning their first championship, Peyton Manning’s locker room walk-of-shame and Google running their first Super Bowl commercial.

Facebook And Google Get Most Visits During Super Bowl
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The number of people who went online while watching the Super Bowl increased 2 percent this year to 14 percent, according to Nielsen.

Time spent online for those multitaskers was up from 24 minutes last year to 29 minutes with much of that time spent on social networks.

Super Bowl Ad Tweets Determine Brand Effectiveness
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As WebProNews reported, Mullen and Radian6 partnered to launch BrandBowl2010, a Twitter/Super Bowl event that allowed users to see near real-time ratings of the Super Bowls commercials. The two companies have now released the results.

Google Runs First Super Bowl Commercial
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With millions watching, Google ran their first Super Bowl Commercial entitled "Parisian Love". If it looks familiar, that’s because it’s one of their "Search Stories" ads which was uploaded to YouTube back in November. You can check it out below…

What did you think of the commercial? Tell us.

View Twitter Reaction Of Super Bowl Ads

Mullen and Radian6 have partnered to launch BrandBowl2010, a Twitter/Super Bowl event that combines tweeting, ad reviews and a number of rankings that will allow users to see near real-time ratings of the TV commercials airing during the game.

Users can log on to BrandBowl2010 using their Twitter ID, tweet directly from the page, view tweets using the hashtag #brandbowl and see how other Twitter users are rating Super Bowl commercials.

Super Bowl Viewers Spend Game Time on the Web

Last year, 12% of Super Bowl viewers used the Internet while watching the game according to data from Nielsen. Those that used the web spent an average of 24 minutes online during the game. It would not be at all surprising if those numbers increased significnatly this year.

Vote For Your Favorite Super Bowl Ads Online

Brand consulting and advertising firm Hanon McKendry is holding it second annual online Super Bowl ad poll.

Viewers of the game will be able to visit superadbowl.com at the end of the first quarter to cast their vote for their favorite commercial. As votes are casts, the results will be compiled immediately and posted so fans will be able to see how their favorites compare to others.

GoDaddy Back in the News for Super Bowl Ads
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Domain name registrar and web hosting provider GoDaddy appears to be really making a name for itself based on controversial Super Bowl ads. In fact, one could ponder whether or not the general public would have such a distinct idea of what GoDaddy even is, if it were not for its Super Bowl controversies. Something tells me that’s just fine with GoDaddy. The company seems to feed off this stuff.

Pepsi to Skip Super Bowl for Social Media
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Pepsi will reportedly be skipping its annual Super Bowl commercials, and will instead invest the money it would generally spend on those, in social media marketing. This would make the first time in 23 years that Pepsi will not have Super Bowl ads.

Larry D. Woodard, President and CEO of Manhattan ad agency Vigilante writes in an ABC News piece:

Super Bowl Gives Hulu Big Brand Awareness Boost

Hulu is making quite the name for itself. Super Bowl ads will do that. According to Brandon Eshman with Nielsen online, from November 1 to February 1, 2009, Hulu averaged about 300 mentions per day in the online community. 

Super Bowl Ads Drive Fans Online
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The role the Internet plays surrounding Super Bowl Sunday activities continues to be an important one, with two-thirds of those who watched the game reporting they went online at some point during the day, according to comScore.

Around 41 percent of respondents said they used the Internet during the actual game, while 33 percent logged on during halftime. Some of their Internet-related activities on game day included going online to watch this years Super Bowl ads (12%), while 8 percent said they viewed previous years ads.

Vote For Your Favorite Super Bowl Ad with YouTube
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Well, the day is finally here after two weeks of anticipation. We’ve heard non-stop chatter about the Cardinals and the Steelers since they won their respective championship games. Now the two teams will meet in the biggest game of the year.

Advertisers Gear Up For Super Bowl
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It’s that time of year again when America unites around the TV, rejoices in capitalism, and stuffs itself silly with food it shouldn’t eat. Ah, the Super Bowl. Preparations are being made, and the Internet is a huge playing a huge part.

The Super Bowl’s a marketer’s dream because it’s one of the few times a year people welcome advertisers into their homes—so long as they’re entertaining. According to comScore, about a quarter of Super Bowl viewers say they prefer the ads to the game.

Traffic Due To Super Bowl Ads Analyzed

An analysis of site traffic following the Super Bowl has been released, and a number of companies’ ads earned them huge increases in visitors.  But others experienced more minor fluctuations, and a handful even seemed to get ignored.