Quantcast

Super Bowl Articles

Visa Uses Your Facebook Friends For New Ad Visa Uses Your Facebook Friends For New Ad
· 1

Visa not only wants to send one lucky winner and 10 friends to Super Bowl XLVI, they want to tell that winner the 10 people they should take with them. That’s the rationale behind the new “You + Ten Facebook …

NFL To Allow Super Bowl Streaming NFL To Allow Super Bowl Streaming

A report appeared in the Associated Press stating the NFL would stream the upcoming Super Bowl XLVI on both the NFL’s website and NBC’s. It’s the first time the NFL has taken such a bold move, but considering the success …

Eminem Chrysler Ad Wins YouTube Blitz
· 4

YouTube announced that the winner of its Ad Blitz contest is Chrysler, for its Super Bowl commercial, which featured Eminem driving around Detroit. The contest was based on viewer votes. 

"It’s been about two weeks since the Super Bowl aired, but our ears are still ringing from the noise of advertisers jockeying for position in Ad Blitz, YouTube’s contest to find the best Super Bowl ad," said Suzie Reider, Display Advertising Director at YouTube.

Groupon Pulls Controversial Ads, Apologizes Again
· 5

On Super Bowl Sunday, Groupon began running some ads that that some people found offensive. After the widespread outcries, Groupon CEO Andrew Mason posted an apology/explanation on the company’s blog. 

Still, talk of the ads has hardly died down. Conan O’Brien has been ripping into them all week long. 

Super Bowl Sets Tweets Per Second Record (For Sporting Events)

This year’s Super Bowl generated a whole lot of chatter.  Forgotten lyrics, funny (and controversial commercials), and the football game itself continue to grab headlines days later.  It may or may not surprise you, then, that Super Bowl XLV helped set a record when it came to sports-related tweets.

Groupon Defends Its Super Bowl Ads
· 7

Groupon made a lot of noise with its Super Bowl commercials. Initially, before they ever aired, the simple fact that they were advertising before the Super Bowl was interesting news in itself. It would give a growing company mass exposure, and potentially make it a household name. As competition mounts in the daily deals space, extending that brand lead would seem crucial. 

Super Bowl XLV Social Media Marketing
· 4

Super Bowl XLV promised to be the ‘Social Bowl’ of advertising with commercials predicted to be more ingrained in social media than ever before.  Starting with early nods to Pepsi Max and Doritos whose Crash the Super Bowl contest put six ads, all created and voted on by consumers, in the Sunday line-up.  As well as Bud Light, who gave a sneak peek of its ads to fans including the ability to unlock an online ad living exclusively on their Facebook page.

Super Bowl Ads: What Worked and What Didn’t
· 2

This is not a post about the funniest ads. Or the most popular. If you’re reading this post, you probably care about the marketing lessons you can take away from the Super Bowl. So, without further ado – here is a roundup of the best and worst of the Super Bowl marketing from last nights game.

Best Marketing Strategy: Volkswagen

Search Engine Super Bowl Jinx?

Has leading the way in search engine query volume replaced the dreaded “Sports Illustrated jinx” as the thing sports fans should fear?  If the trend Google noticed continues, perhaps there’s something new for superstitious sports fans to consider.

Google Offers Virtual Tour Of Super Bowl Site

Google is allowing football fans to take a virtual tour of Cowboys Stadium, in Arlington, Texas, ahead of Super Bowl XLV.

 

 

Some Super Bowl Commercials to Watch For

The NFL’s granddaddy of them all takes place this Sunday when the Green Bay Packers and the Pittsburgh Steelers meet in Super Bowl XLV, and it promises to be one of the most-watched sporting events ever.  Keeping with tradition, the commercials that will be shown during the game are receiving a fair amount of hype as well.

AOL Partners With Domino’s For Free Super Bowl Pizza
· 1

AOL said today it is partnering with Domino’s on a free pizza giveaway with a chance to win free pizza for a year with a $600 Domino’s gift card.

The Domino’s Free Pizza Giveaway begins today and 29 people will have the chance to win free pizza for a year with a $600 gift card. To enter the giveaway, people can visit the AOL homepage  and click on the contest entry form. The winners will be announced beginning at 2 pm EST on Sunday.

 

U.S. Seizes Sports Websites Ahead Of The Super Bowl
· 3

U.S. prosecutors have seized 10 websites that illegally streamed live sporting broadcasts and pay-per-view content over the Internet.

The websites, which were seized Tuesday, as part of an ongoing investigation by U.S. Immigration and Customs Enforcement’s (ICE) Homeland Security Investigations (HSI), include atdhe.net, channelsurfing.net, firstrow.net, hq-streams.com, hq-streams.net, ilemi.com, iilemi.com, iilemii.com, rojadirecta.com and rojadirecta.org.

Super Bowl Advertising On the Web
· 1

As the Super Bowl approaches, so do the time-honored ads that will accompany it. Advertisers aren’t just turning to the game itself to capitalize, however. Many are turning to the web to get some mileage out of the event. The History Channel, for example, has turned to Yahoo, and will be running ads for a new Larry the Cable Guy show on Yahoo Sports to capitalize on the inevitable Super Bowl fan traffic. 

Papa John’s Launches Online Super Bowl Pizza Giveway

Papa John’s said today that people who place orders online on Super Bowl Sunday will have the chance to win a $45 gift card.

Beginning at 10 a.m. ET on Super Bowl Sunday, Feb. 6, every customer who places an order online  will be eligible to win a free $45 Papa John’s gift card. The 45-Second Giveaway runs through Super Bowl XLV, ending at 9:59 p.m. ET. Papa John’s customers can also register for the 45 Second Giveaway.

 

Twitter Teams Up With the NFL For Super Bowl 45

If you’re having a hard time keeping up with all the NFL/Super Bowl XLV-related tweets, a new partnership between Twitter and the NFL will alleviate these issues. 

Super Bowl Pre-Game Will Reportedly Feature Groupon Ads
· 2

If Groupon’s not already a household name, it may be soon. According to AdAge, the company is getting ready for some big time TV advertising, starting with spots during the Super Bowl pre-game show (the Super Bowl itself was already sold out). 

Google Super Bowl Ad = True Love and Traffic!
· 14

Super Bowl 2010 will be forever remembered for a few things: New Orleans winning their first championship, Peyton Manning’s locker room walk-of-shame and Google running their first Super Bowl commercial.

Facebook And Google Get Most Visits During Super Bowl
· 1

The number of people who went online while watching the Super Bowl increased 2 percent this year to 14 percent, according to Nielsen.

Time spent online for those multitaskers was up from 24 minutes last year to 29 minutes with much of that time spent on social networks.

Super Bowl Ad Tweets Determine Brand Effectiveness
· 1

As WebProNews reported, Mullen and Radian6 partnered to launch BrandBowl2010, a Twitter/Super Bowl event that allowed users to see near real-time ratings of the Super Bowls commercials. The two companies have now released the results.

Google Runs First Super Bowl Commercial
· 5

With millions watching, Google ran their first Super Bowl Commercial entitled "Parisian Love". If it looks familiar, that’s because it’s one of their "Search Stories" ads which was uploaded to YouTube back in November. You can check it out below…

What did you think of the commercial? Tell us.