A key aspect of lead generation is to engage people as early in their buying process as possible, because that’s where you can make the biggest difference. Simply put, engage early and often.

New media brings with it a pocketful of questions. How do I utilize this new channel? Who is receiving the message? Is it the right audience for what I am trying to sell? Fewer people are asking, “what’s a podcast?”, but that doesn’t mean the audience is diverse.

I’d intended to title this post “more twists in the Jupiter tale” but I think the actual title is far more appropriate.

Market researcher Outsell Inc. has determined that click fraud is a big issue-”big” in the sense of a “$1.3 billion problem.” Their study also found that the issue has driven advertisers to spend less money with the major search engines.

Socialtext released an update to the Dresdner Kleinwort Wasserstein (DrKW) case study on enterprise wiki and blog use.

According to the findings of a survey from Citrix Systems, “state and local government Information Technology (IT) executives . . . . identified price, service, and response time as their most important IT purchasing decision criteria.”

It’s nice when a study comes out confirming what you already know. A study published in the Journal of Personality and Social Psychology revealed that just over half of email recipients were able to discern sarcasm within the text.

ClickZ looks at a new study from the Nielsen/Norman Group which finds internet users still suffer from “banner blindness”; the condition that rich media advertisers find most annoying.

Over the past 19 years, the number of people visiting national parks has been steadily decreasing. The cause of this trend? Video games, television, and the Internet. That is the finding of a study funded by the Nature Conservancy.

The Search Engine Marketing Professional Organization and Fair Isaac will partner on preparing an in-depth study on click fraud.

When I was a kid cautionary tales usually involved crossing the street, stranger danger, and scissors. Modern parents are adding anecdotes about MySpace and other social networking sites where strangers transform from shadowy abstract figures in far away communities to hoards of perverts lurking about your living room.

Microsoft can buy white papers whenever it wants, and of course they do. They say some of these are “independent, non-sponsored” studies.

According to a new study by the Online Publisher’s Association 17% of all time spent with media takes place online.

The Web as an advertising medium is vastly underexploited in light of a unique new study revealing that Web usage dominates all other media in daily use. Additionally, the study found, chronic Web surfers tend to spend more freely than TV watchers.

An application programming interface for AdSense will permit site publishers to offer users the opportunity to perform a variety of AdSense functions without leaving the publisher’s website.

Fathers, print out this study and keep it to prove to your daughters that boys are evil and that a convent may be they’re only hope. According to a University of Maryland study, chat room members with female user names receive 25 times more threatening or explicit private messages.

Remember when I wrote about the transient nature of the Web? It might be happening to YouTube.

A new survey of 36,000 blog readers conducted by BlogAds reveals there are different types of blog readers.

Here’s a terrific case study from Swedish/US communication consultants and training firm Gronstedt Group on the role social media plays in helping the sales team at US educational publisher Prentice-Hall improve their sales performance.

Price again, this time with details of a study (pdf) conducted by Buzzmetrics which offers some interesting data on blog comments.

Blog ads, podcast ads, RSS ads, oh my, it could be a $50 million dollar market by the time 2006 comes to an end, well over the $20.4 million spent for advertising on those syndication methods in 2005.