All Posts Tagged Tag: ‘studies’

The Most Discussed Halloween Candy on Twitter

E.Life, a social media monitoring firm, has released an interesting look at what Halloween candies people have been tweeting about the most. Snickers takes the cake. It’s no surprise really. You’d be hard pressed to find a better candy. 

What’s your favorite Halloween candy? Let us know in the comments.

Read More

Signs That Blogging is Not Only Alive, But More Critical Than Ever

Every so often, one of those "social media vs. blogs" discussions comes up. Questions like "is social media killing blogging?" gets asked. Time and time again, the answer is a resounding "no", but various pieces of news released this week seem to really drive that point home. 

Read More

Study Finds Businesses Still Deeply Concerned About Social Media Security

McAfee released a new report authored by faculty affiliated with the

Read More

Major Publishers Project $3 Billion in Digital Subscription Revenue by 2014

Next Issue Media, a digital publishing consortium made up of Condé Nast, Hearst, Meredith, News Corp., and Time, has revealed findings from a study on consumer demand for digital newspaper and magazine products. According to the consortium, $3 billion in subscription revenue is expected by 2014.

After accounting for potential cannibalization of some print subscriptions, the industry could realize $1.3 billion in incremental revenue, the consortium says.

Read More Usage Grows 109% YoY

comScore has released some interesting research on Twitter usage in different countries. The firm found that in June, about 93 million people visited, up 109% from the previous year.

Of course this doesn’t even take into account all of the third-party Twitter apps, which many users access Twitter regularly from. A lot of users rarely go to

Read More

70% of Global Online Consumers Watch Online Video

This week, Nielsen released a new report on the global state of video consumption, finding that consumers all over the globe are adding screens to their media mix, as opposed to replacing them.

The firm highlights the following findings:

Read More

Would You Pay for Twitter if You Had to?

Update: It appears there are some people out there that would pay to use Twitter if they had to. MG Siegler points to a survey from film critic Roger Ebert who would pay for Twitter, along with about 20% of his followers. Make of that what you will.

Read More

Survey: Email, Intranets Top Employer, Employee Communication

The International Association of Business Communicators (IABC) Research Foundation and Xerox’s Buck Consultants have released findings from a survey looking at employer-employee communication.

Among the findings are that the most common communication vehicles organizations use to engage employees and foster productivity are email and intranets, 83% and 75% respectively. In addition, half of employers are communicating through Facebook, IM, and Twitter.

Read More

Study Indicates 60% of Handsets Will Have Mobile Browsers in 2015

ABI Research is sharing a new report in which it forecasts that over 60% of handsets will have mobile browsers in 2015. At 3.8 billion mobile devices, that would double today’s penetration rate, the firm says.

Read More

Report: Mobile Broadband to Reach 1 Billion Connections in 2012

The worldwide mobile broadband market will reach 1 billion connections during 2012, segmented by 3G and 4G network technologies, according to Pyramid Research.

Read More

Worldwide Mobile Phone Demand Gains Significantly (Not Just Smartphones)

The International Data Corporation (IDC) has released its Worldwide Quarterly Mobile Phone Tracker study, which finds a 14.5% increase in mobile phone demand, as the market fragments.

Read More

Students Found To Blindly Follow Google

Young people who have grown up with computers and are perhaps more educated than the average individual tend to just put their faith in whatever Google shows them when it comes to online research.  A study determined that college students often click on the top search result regardless of other factors.

Read More

Android Seeing Massive Growth in the UK

It’s no secret that Android usage is on the rise, but Guardian points to research from GfK Retail and Technology indicating that in the UK, Android’s share of the mobile market has grown from 3% in the first quarter to 13.2% in the second.

On top of that, contract market sales grew by less than 1%, while sales of Android phones increased by 350%, the firm says.

Read More

Email Still Beats Social Networks for E-Commerce

A new report from Econsultancy suggests that email still beats social networks when it comes to marketing for e-commerce. The report says that over a third (37%) of consumers don’t use a social networking site, and that those who have become a "fan" or "friend" of a company or brand online are still in the minority.

Read More

Study: Virtual Goods Increase Brand Awareness, Purchase Intent

A new report from Appssavvy claims that "virtual goods may be bringing the largest disruption entertainment, communication and e-commerce infrastructure companies have seen for a long time." The company’s research found that leveraging social activity around virtual goods has been successful in building brand awareness, influencing positive opinion about products, and even driving purchase intent.

Read More

Local Merchants Utilizing Social Media More as Confidence Remains Flat

This week, MerchantCircle shared the results of its "Merchant Confidence Index," in which about 10,000 local merchants shared their confidence levels in the current economy. While confidence has remained generally flat, the index also found that many of these merchants are more prominently using social media as a free online marketing tool to increase their customer base and revenue.

Read More

Opera: Most Mobile Data Consumption Comes at Night

Opera has released its new State of the Mobile Web report. In the report, Opera finds that 8:00pm through 12:00am are the peak hours for mobile data consumption.

"Regardless of differences in economy, culture or location, those four evening hours account for a disproportionate amount of mobile data consumption," the company says.

Read More

What’s the Best Way to Market to Mobile Users?

Dynmark has released a report based on a study of creative marketing agencies’ use of mobile marketing. The firm spoke with figureheads from agencies including Ogilvy, Gyro HSR and Essence Media.

What ways do you use mobile in your marketing mix? Discuss here.

Read More

The More People Read, the More Likely They’ll be to Choose an E-Reader Over an iPad

As you may know, eBook readers are getting cheaper. Yesterday Barnes & Noble lowered the price on its 3G Nook, forcing Amazon to also lower the price of its Kindle. Combine that with the popularity of the iPad, and the market for eBooks is growing.

Read More

McAfee Studies What Teens Are Getting Away with Online

McAfee has released the results of a study today, finding that nearly half of online teens have shared personal information with strangers. The study looked at this and other areas of concern for parents.

Read More

Google and Compete Reveal Data About How People Research and Buy Phones

Google and Compete teamed up on a study on consumers’ shopping habits as they relate to purchases of wireless devices and smartphones.

Read More

What Coupon Searchers are Looking For

Retailers generated nearly $31 million in online coupon sales through in May, according to the site. That’s over a 42% increase compared to the same time last year, and that’s just through RetailMeNot.

The company has released a report looking at coupon usage and search behavior in the month of May. RetailMeNot says it’s in a unique position to track trends in the coupon industry, as it is the most highly trafficked coupon site and the only site with over 450,000 coupons for both online and in-store offers.

Read More

Social Media Users Probably Not Doing Enough to Protect Their IDs

A new study conducted by the Ponemon Institute and sponsored by Experian’s found that people are doing little to protect their personal information on social networks, opening them up to increased vulnerability for ID theft. While about 80% of those surveyed expressed concern about security around social media, over half of them aren’t doing anything about it.

Read More

Privacy and Security Still Obstacles for Check-In Services

uTest has released the results from a check-in services "Bug Battle" competition, in which over 300 users from about 40 countries reported bugs in popular check-in services Fousquare, Gowalla, and Brightkite. A total of 870 bugs were reported – technical, functional, and GUI bugs in the web and mobile apps of these three services.

Read More

As YouTube Offers More “Credible” Content, Perception Still Lacks

YouTube has a lot of influence on people’s daily lives. It is often touted as the world’s 2nd largest search engine, and is by far the top online video destination.

Ipsos released some new research, seeking to understand how consumers engage with media brands, with a specific focus on popular online video and TV brands. YouTube was found to be the most engaging online video brand, as Google is happy to point out.

Read More

Consumers More Likely to Buy From Ads on Media Sites Than Social Media?

The Online Publishers Association has revealed some findings from research on how brands are perceived across content in different online environments. Specifically, it looks at how environments like media publications (such as, iVillage,, Wall Street Journal, etc.), portal channels (such as AOL News, MSN Money, Yahoo Sports, etc.), and social networks (Facebook, MySpace, etc.) impact content and its advertisers.

Read More

Can You Put a Dollar Amount on a Facebook Fan?

Facebook is bigger than anyone ever imagined it would be, and it’s not done growing. Businesses are finding more ways to use it to their benefit, and more people seem to be willing to get involved with brands on the social network.

What value would you place on a Facebook fan? Let us know.

Read More

Yahoo Finds Need for Improvement in Online Reputation Management

Yahoo has shared the results of a survey that not only looked at how parents monitor children’s online behavior, but how adults take control of their own digital reputations. The survey (conducted among 2,003 Internet users in the U.S., ages 18–64) revealed the need for a great deal of reputation management education.

Read More

Yahoo: Child Safety a Company Priority

Yahoo has released some findings from a survey about how parents monitor children’s online behavior. The company says it makes safety a company priority by supporting efforts to educate children, parents, adults, and communities about safe online experiences. Yahoo takes a "multi-faceted approach in promoting a safer online experience," Yahoo spokesperson Terrell Karlsten tells WebProNews.

Read More

Survey Suggests Majority Oppose Taxes to Save Journalism

Update: NYT’s Brad Stone has written another post about Pulse. He quotes a spokesperson for the Times, who says, "We want to be clear that we are willing to work with Pulse, but only under our terms of use."

More here.

Read More

Study Suggests Over Half Would Buy Android Tablet if Cheaper Than iPad

A new study from Retrevo (over 1,000 non-Retrevo users) looks at interest in the iPad ahead of Apple’s Worldwide Developers Conference next week. The company emailed WebProNews with a round-up of significant findings.

So without beating around the bush, let’s just get to them.

Study Highlights:

Read More

U.S. Consumers Reportedly Go for Android Over iPhone in Q1

It’s been quite clear that Android usage has been growing steadily, but a report from the NPD Group finds that in the first quarter of 2010, Android devices actually outsold iPhones (still behind RIM) in the U.S.

Here are the market share numbers for sales in the first quarter according to the report:

RIM: 36%
Android: 28%
Apple: 21%

Read More

Facebook Measures More of the World’s Happiness

You may recall Facebook’s Gross National Happiness project, it which it tried to measure happiness around the U.S. based on positive and negative words used with status updates. Now the company has taken the project on a more global scale.

They didn’t measure every country. They just measured the ones with the highest volumes of status updates in one of the languages they support: English, Dutch, German, Italian and Spanish.

Read More

PayPal: Demand for Electronic P2P Payments Growing Rapidly

A study released this week sponsored by FIS, PayPal and NACHA, found that demand for electronic P2P payments and transfers is growing rapidly, and that the interest of making these and other payment transactions through an ePayment Portal is also strong.

According to the study, of those who were interested in the Portal concept, 70% would be likely to use P2P payment services within that Portal.

Read More

T-Mobile Customers Bigger on Stocks, Bill Pay?

Last week, we saw some interesting findings from AdMob about smartphone usage. Now Compete has shared some of its own findings with WebProNews. The firm recently conducted a Smartphone Intelligence Survey.

About 47% of T-Mobile smartphone users use their phones to find local branches and ATMs, while 45% of AT&T users and 36% of Sprint users reported doing this (see chart #1 for data).

Read More

Consumers Getting More Comfortable with Mobile Shopping

As you know, smartphone usage is on the rise, and that means more opportunities for businesses to sell to customers via their mobile devices. We often hear about how important mobile is to the marketing strategy and especially future strategies, but how much are consumers really into shopping from their phones?

Read More

Good News for Google Buzz – Social and Email Top Mobile Priorities

An interesting study has been released by PR firm Ruder Finn, which finds that 91% of mobile phone users go online to socialize, compared to only 79% of traditional desktop users. Meanwhile, Americans are spending an average of 2.7 hours on the mobile Internet.

Read More

More Marketing Dollars Shifting from Offline to Online

Econsultancy and Exact Target have released a report based on joint research, polling over 1,000 marketers about their brand reputation strategies. The research found that marketers are slashing their budgets for radio, TV, and print, while looking online to build their brand reputation. The firms say the research indicates there will be a 17% surge in digital marketing spending this year.

Read More

As Companies Relax on Social Media, Threats Increase

Even as social media has grown to be a much more widely accepted form of communication among businesses over the years, there is still plenty of data out there depicting the flaws and setbacks that can occur when social networks are used in the business environment.

Read More

Skype Sees Big Jump in International Calls

Skype announced that its share of international calling minutes has jumped by 50% year-over-year. This data comes from a new report released by research firm TeleGeography.

According to this report, Skype’s share of international calling minutes jumped to 12% from last year’s figure of 8%. Telegeography says that the volume of traffic routed via Skype is growing at an "astonishing" pace. The following graph shows the net increase in international phone and Skype traffic from 2005 to 2009.

Read More

66% of Government Agencies Use Social Networking

A recent study came out this week from the Human Capital Institute and Saba about government organizations’ use of social networking and collaboration tools. The study looked at the effectiveness of social networking in conducting government work, how agency type affects the use, and perception of social networking, and the future expectations and barriers for its use.

Read More

Enterprises Seeing Increased Complexity at Data Centers

Symantec has put together its "State of the Data Center" report, which is the product of a survey of 573 businesses in 26 countries.

Read More

Google Shows How People Have Been Searching

Before 2009 came to a close, Google provided a look (as always) at the most searched for terms of the year. It showed the top ten fastest rising and fastest falling terms on both a global scale, and in the U.S. Globally, "Michael Jackson" was the fastest rising, while "Beijing 2008" was the fastest falling. In the U.S., "Twitter" was the fastest rising (just above "Michael Jackson", and "John McCain" was the fastest falling (just over the Olympics).

Read More

Page 9 of 9« First...«56789