All Posts Tagged Tag: ‘social networks’
All the press and the industry observers talked about last year was Facebook, which made it seem like MySpace was soooo 2006. Social networkers, though, must not have been paying too much attention.
According to data from Hitwise, MySpace pulled in 76 percent of US visits to social networking websites in 2007, and 95 percent of them were return visitors in December. This can be interpreted that not only is MySpace commanding the vast majority of the social networking market, but also inspires some pretty fierce loyalty.
In Friday’s post, I admitted the social media can be a waste of time. I talked about doing some unproductive things online and how, despite that (or even because of that), marketers should be paying a LOT of attention to social media marketing. But as many of you have commented in the first post, social media is really not a waste o
Music has to be one of the most social forms of content — most of us, even if we listen to our favourite music alone, like to talk about it, tell others what we like and why. That’s why things like Last.fm and Pandora are so popular (although I can’t use Pandora because I’m Canadian and they recently blocked us Canucks for licensing reasons).
This article talks about how social networks can make a post go viral – or spread like crazy.
It focuses specifically on the biggest social networks – MySpace and Facebook. Facebook tends to be a bit more technical – allowing you to utilize apps to spread the word. They also attract different types of people.
Social media is a waste of time. There, I said it. Yesterday, I read a long blog post by a guy I’ve never actually met. Then I read all the comments. Then I left a comment, offering advice he asked for.
It made me no money. It gave me no leads. It helped me cross nothing off my to do list. I fell a few minutes “further behind.”
This thought provoking article by Jennifer Laycock (
) brings to mind the saying of my grandmother’s: ” You are known by the company you keep.”
While some may dispense with this as old-fashioned advice in the new socially-networked world. I find it to be true now more than ever.
If you look at all the hype around social networking, you might think that it’s a fad that will soon fade. Advertisers don’t think so. After seeing how many teens and adults (40%) in the US are on social networking sites, they are upping their budgets for the new year.
Christmas isn’t even here yet and the social networking giants Facebook and MySpace are already focusing on Valentine’s Day. MySpace will introduce members to a pickup artist, while Facebookers get access Match.com’s Little Black Book, both in efforts to help members’ love lives.
You remember in college when you had a large circle of male and female buddies and everything was awesome until two of the buddies started dating and then it just got weird? Well, Facebook and MySpace are looking to mimic that phenomenon online.
I’m not saying the idea’s not a good one (I’m not saying it’s not a bad one either, follow?), or that something like this wasn’t destined to arise. Pimping your friends (also called "frimping" apparently) is perhaps the next big online marketing craze.
Earlier this week, during Marc Canter’s panel at LeWeb, I asked whether we could get a first step on all the social networks toward true social graph portability (which probably won’t happen because it’s too complex to do, because there are too many privacy rules, and because companies aren’t likely to give up their lockin anytime soon — imagine being able to drag all your information along with all of that of your friends from Faceb
Users of widgets are more likely to receive them from friends than from companies that created them, according to a new report from JupiterResearch, "Widgets: Delivering Applications Users Want." User between the ages of 18-24 are six times more likely to receive widgets from friends than from a company.
Every niche needs a network. With that, a Canadian publisher and philanthropist has launched a new social-networking site for artists. The name doesn’t sound like a social network – you’d think artists could be more creative. The site is called MyArtInfo and the man who started it does have a properly artistic (or should I just say French) name, Louise MacBain.
In Hawaiian, it means "friend." It also describes an ethnic group from Cameroon. But in Japan, it’s synonymous with Manga cartoon semi-lesbian smut. For Google, say insiders, it’s the code name of their next bombshell, Maka-Maka, the social network.
A car commercial might last 30 or 45 seconds, and in most cases, only a tiny portion of it will discuss pricing. I’m not complaining – high-def laps are more interesting than transferable leases – but this is all the more reason to turn to blogs, social networks, and other online resources for financial information.
If you want to lead a better life, PeopleJam is a social network that’s gung-ho about helping you achieve that goal. And Stream4 Media and Nightingale-Conant are presumably interested, as well, since they’ve just signed content deals with PeopleJam.
Most people would be reluctant to provide a stranger with their personal information, and it seems that social networks – as warm and welcome as they’re supposed to make us feel – can produce the same reaction. So, according to an emedia survey, people lie.
With social networks like MySpace and YouTube taking an active role in politics, social media offers a good opportunity for presidential candidates to connect with potential volunteers and donors, according to a new report from JupiterResearch, "Politics on the Net: Reaching Audiences that Matter."
I’m not sure that any two people have the same college admissions experience; once a student considers the number of majors, the number of schools, his (or her) parents’ income, and his (or her) own academic abilities, a range of responses can be appropriate. But Admish.com, a new social network, wants to make the process easier on everybody.
For the past year, the projected numbers for Facebook have been unbelievable. Literally. Unbelievable. Before, it was the CEO’s inflated opinion of monetary worth (at some point I heard $8 billion kicked around), which understandably made early MySpace investor heads explode.
Every time we mention the Facebook hype, we’re obliged to point out that MySpace is still used by far more people. But MySpace’s margin of victory is slipping, and new data from Compete indicates that its pageviews decreased by 20 percent between July and August.
It’s an old question: would you rather be wealthy, powerful, or famous? The perfect company would likely be all three, and Facebook has, without question, achieved those last two qualities. Now there’s word that a major round of financing would take care of the first.
When it comes to viral marketing only 15 percent of advertisers reached the goal of prompting consumers to pass along their messages for them in the past year according to a new report from JupiterResearch, "Viral Marketing: Bringing the Message to the Masses."
Prior to Friday – and Thursday – I can’t remember the last time I wrote about Orkut. Google’s social networking site just isn’t in the news that often. But as the existence of those two recent articles probably caused you to realize, Orkut’s been making headlines lately, and new data from comScore suggests that it’s a much bigger contender than most people thought.
Even as credible rumors of acquisitions and IPOs spread, many onlookers were astonished by the amount of money Facebook seemed to believe its site was worth. Yet Facebook may now introduce an advertising system that would have doubters nodding in agreement.
Reunion.com, a Web site for social network users to reconnect with family and friends, has formed a partnership with ZoomInfo, a business information search engine used for finding information about industries, companies, people, products and services.
Ninety-six percent of U.S. teens and tweens with online access use social networking functions, such as chatting, text messaging, blogging and visit online communities such as Facebook and MySpace according to new study by the National School Boards Association and Grunwald Associates.
They’ve been railing against peer-to-peer for some time now, and more recently have put the squeeze on webcasters via royalty hikes, but it looks like the Recording Industry Association of America (RIAA) has added a new foe to its ever-expanding list: social networkers.
There are lots of ways to measure the popularity of a social networking site. The general shift seems to be toward measuring engagement – how long users spend at a site and how often they show up. Even then, you’ll often see the same names pop up that you would have if page views and/or unique visitors were measured alone.
If you haven’t heard of Going.com, don’t feel left out – the events-driven network is only targeted at young people in Boston, San Francisco, Chicago, and New York, so I’m betting a lot of folks remain unaware of it. That may soon change, however, because Going.com just received $5 million in funding.
Job seekers are using social networking sites such as MySpace, Facebook and LinkedIn to attract attention of employers. Adecco, a workforce solutions firm, says job seekers can use the Web for a successful job hunt, while preventing social networks from hindering their search.
If you’re reading this while at work, be careful – you may look off-topic. But it’s what you write that could really upset your employer, and a new study found that companies are more than willing to fire people for their activity on email, blogs, and social networks.
Warning: The lawyers involved with this topic will take your mind and twist it until it bursts forth with cerebral irreconcilability. Be assured, this is real and, probably, legal. Just hit the reset button on your synapses and you should be fine.
Social networking site Facebook is about to make things interesting. The company is expected to announce this week that it will open up its site to developers and Web services companies who want to connect on a more intimate basis with Facebook users.
Your mother, if she did her job right, taught you everything you need to know about how to get along in the world and how to get ahead in it. When we were kids, we thought these rules were silly, but later we learned her advice was pretty valuable. In honor of Mother’s Day (May 13), we’ve put her wisdom to work in online marketing.
Some of the most influential pundits on both sides of the political stage are petitioning the Republican and Democratic National Conventions (RNC and DNC) to ensure all Presidential debate video be licensed under Creative Commons, making it legal to share debate video footage online.