Facebook is launching a new live video cahnnel today called Facebook Live. This is the company’s official live channel, broadcasting from Facebook Headquarters in Palo Alto.

"Facebook Live will provide a deeper, more interactive look into what’s happening at Facebook," a representative for the company tells WebProNews.

Users can submit questions to those featured in videos. For  example, America Ferrera and Wilmer Valderrama will appear today, and Facebook users can interact with them through this channel. They can also engage with other viewers, as there is a special feed alongside the video in which viwers can update their status about the event. There is also a chat option.

The video is powered by Livestream. The video player itself comes with options to share on Facebook or Twitter, as well as an embed option.

It appears that while there isn’t a live event going on, the channel just shows past broadcasts, while providing the following message scrolling across the bottom: "Facebook Live is curently off-air, but please feel free to explore our archived videos! Our most recent episode will be available shortly."

It will be very interesting to see what kind of guests stop by the Facebook HQ to do interview and Q&As. I’m guessing we’ll see some pretty big names.

"After today’s interview, Facebook Live will continue to be your window into what’s new at Facebook," Facebook’s rep says.

"All of the content featured on Facebook Live will tie back to Facebook products, features or how people are using Facebook," she adds. 

Note: This article was updated after talking with Facebook. (HT: Sarah Perez).