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social media marketing Articles

IAB Releases Definitions for Social Media Ad Metrics

The Interactive Advertising Bureau has released a document of social media ad metric definitions. The document breaks social media down into three categories – social media sites, blogs, and widgets & social apps.

When to Use and When Not to Use Social Media
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As a report from Michael Stelzner recently made abundantly clear, although the majority of marketers are using social media, most still have many questions about how to use it.

NFL Draft More Social Than Ever

It’s finally coming – NFL Draft Weekend. For those of us who love the NFL, it has been a long time coming. The draft has some different elements this year though, and social media is a big part of it.

NFL.com is streaming live coverage of the draft throughout the weekend. And along with that, it is offering plenty of opportunities for fans to get engaged.

Where Social Media Fits Into the SEO Equation
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We hear a whole lot of talk about social media marketing these days. There is plenty of evidence that there are great benefits to this medium, but there are still many questions about it as well.

Apple’s Wozniak Turns to Social Media for Dancing with Stars Support
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Update 2: Woz is done. His efforts may have kept him around longer than he would have made it otherwise, but in the end, he just didn’t make it.

Update: Woz has survived another round of Dancing with the Stars for all of you who want to stay up to date without having to watch the show.

Original article: Apple co-founder Steve Wozniak appeared on Dancing with the Stars last night and came in last place. Now he wants help getting votes.

Facebook Just Became a Better Marketing Tool
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Facebook has started including updates from Pages in the news feed. While some of the pages users were already subscribed to are not showing up at this point, any they subscribe to from now on will (unless users elect not to see the messages).

Facebook was already a great marketing tool. I’ve recently discussed a number of reasons why. But this is a way for businesses to directly get their messages to interested parties.

Real Life Examples: Local Social Media Marketing in Action
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I’m not going to wax philosophical about social media marketing. I’m not going to tell you that you should be using social media or that you shouldn’t. I’m just going to show you some examples of how local  businesses in the hometown of WebProNews – Lexington, Kentucky -  are utilizing it. It is up to you to find parallels between what these businesses are doing and strategies that you could be implementing within your own marketing efforts.

Making Customers Aware of Your Presence

What the Most Popular Brands on Twitter Are Doing Right
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Digital brand management agency Electric Artists is tracking the most popular brands, celebrities, media outfits, and television networks based on category, handle, latest tweet, and number of followers. They also include short notes about how each is using Twitter.

The brand category is host to a pretty diverse group. The top ten based on number of followers consists of:

1. Zappos
2. Whole Foods
3. Jetblue
4. Starbucks
5. NBA
6. MTV
7. Southwest
8. Comcast

Advertisers and Developers Monetize Social Media Apps
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Facebook has been encouraging developers to monetize their apps. They’ve recently gone so far as to create resources to help developers build business models around them.

One example of app monetization at work comes from the company Offerpal Media. This is a company that not only utilizes Facebook in its business model, but MySpace and other social networks as it enables both advertisers and developers to monetize apps.

The Business Goals Where Social Media is Most Effective

Still wondering just how social media can actually benefit your business? There are a variety of ways, and some ways may be more relevant to your own business than others.

MarketingSherpa’s "chart of the week" highlights seven business uses of social media, and rates their effectiveness based on results from a survey fielded in December. The biggest impact of social media seems to come in the form of influencing brand reputation.

59% of 100 Leading Retailers are on Facebook
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Independent interactive marketing agency Rosetta released a study today that shows that 59% of 100 leading retailers have fan pages on Facebook. This is a testament to how social media is truly consuming the way businesses market themselves.

What Will Data Portability Mean to Marketing?
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Social media has changed and continues to change the way we communicate both professionally and casually. We talk and share things with our friends and family, and we market our businesses through networking with others and conversing with other professionals.

Trade Your Facebook Friends for a Whopper
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Now here’s an interesting approach to social media marketing. Burger King has a new campaign going, which requires interested consumers to install a Facebook App, and then to delete ten of their friends in exchange for a voucher for a free Whopper sandwich.

You’ve Got it Better Than Ever For Viral Marketing

Nobody ever said that viral marketing is easy. Well, somebody probably said it, but if it were that easy, everybody’s viral campaigns would be wildly successful, and unfortunately, that is just not the case. For every successful one, there are probably thousands of campaigns that just don’t catch on.

Are You a Social Media Believer?
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Those who find success using social media are the ones that truly believe in the medium. They’re out there using it consistently, and they’re constantly making new contacts. They know how to play the game. It’s not just a marketing trend to them. It’s a way of life. A successful life.

Big Company Exploiting Twitter?
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Twitter can be gamed too? Who would have thought? If there is a way to get promotion from a popular social site, you know that it will be taken advantage of. It just becomes a matter of competition at some point, perhaps even with people being paid to help with that promotion (right Diggers?).

PubCon: Think Big for Link Building Through Social Media
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Out in Las Vegas at PubCon, Mike McDonald of WebProNews spoke with Eric Enge, who was one of the speakers at the session entitled "Real-World Low-Risk, High-Reward Link Building Strategies." You might be familiar with Enge. He’s been a WebProNews blog partner for some time. He’s the StoneTemple Consulting guy, and he’s developed a reputation over the years as a reputable source for information about link building.

Why and How LinkedIn Works for Business Professionals
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LinkedIn wasn’t always one of the social networks known for having all the bells and whistles. In fact, only until recently, it didn’t have an applications platform, an ad network, or other features that make sites like Facebook and MySpace so popular.

What Future Lies Ahead For Marketers?

Some interesting data from the Association of National Advertisers (ANA) has been released. The data comes from 1,200 attendees of the ANA’s "Master of Marketing" conference, which was held last month in Orlando. These attendees were polled via handheld electronic device about a variety of topics related to marketing, budgets, and future plans.

Branding Through Social Networks

Would Twitter Turn to Paid Profiles For Businesses?
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TwitterPeople always want to know how Twitter will make money, and at the Web 2.0 Summit, CEO Evan Williams hinted at the commercial value of the service. But that doesn’t mean advertising exactly. Contentinople quotes Williams:

7 Lessons on Holiday Social Media Marketing
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It appears that YouTube has been very busy.