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SMX Israel: What You Missed SMX Israel: What You Missed

SMX Israel took place in Jerusalem on Sunday as a one-day event full of keynotes and sessions, led by Barry Schwartz from Search Engine Land/Search Engine Roundtable. That’s a long trip for those of us in the states (or for …

What’s Going on in Search and eBusiness
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At SMX East in New York, Bing announced new Webmaster Tools features including a link report. Google also added percent change data to its own Webmaster Tools query reports. More on these here.

Why Recent Google Algorithm Update is Costing Some Sites
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Google’s recent algorithm update, nicknamed "Mayday" by webmasters got a lot of people riled up, as many claimed it seriously affected their rankings, and potentially their revenues.

Do you think the update has affected your revenue? Comment here.

Bing Talks New Webmaster Tools
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Microsoft made some significant announcements related to Bing at SMX Advanced in Seattle. Later this summer, Bing will offer a redesigned version of Bing Webmaster Tools based on feedback from webmasters. The tools will provide webmasters with a simplified, more intuitive experience that delivers a comprehensive view of how Bing indexes their sites, a representative for Bing tells WebProNews.

 Highlights include:

Caffeine Transforms Google From Bus to Limo
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WebProNews spoke with Google’s Matt Cutts out at SMX Advanced today. He talked a little about Caffeine, which Google just announced is complete, nearly a year after its initial announcement at SES, when Matt also spoke with us about it.

How Important is Your Domain Name to Your Brand?
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How important is your domain name to you brand? Most online businesses would probably consider it to be quite important, and with good reason. Sometimes before searching, customers may simply opt to go to the "yourbrandhere.com" URL simply because it makes sense. Now, sometimes that URL is already taken, and for start-ups, that’s something to consider in itself.

Examine Your Site’s Text, Reduce Chances of Search Engine Confusion
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Has it ever occurred to you that you may have keywords on your site that are misleading to search engines? Or that you need to take a look at all of the keywords you are trying to rank for, and think about the different meanings and contexts that those could be taken in that are unrelated to your actual product, and then eliminate other seemingly unrelated words that to a search engine could be misconstrued as an indication of one of those other contexts?

Marketing Should Be About “And” Rather Than “Or”
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You’ll often notice than when a new web service or marketing strategy gets starts getting some buzz, it will often be referred to as a "_____ killer", when in most cases this turns out to be greatly exaggerated or just plain wrong. For marketers, it’s important not to get too caught up in this kind of mentality, because as long as you have an audience and they can still be reached through some channel, that channel is alive and well.

Matt Cutts: Google Probably Won’t Call PageRank Something Else
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Update: Matt Cutts says they probably won’t rename PageRank. However, he agrees with Peter Norvig that people obsess about it too much.

Liveblogging: The State Of The Search Union (Google, Yahoo & Experts)

Watch the Keynote live at live.webpronews.com.

Live: Google Keynote at SMX West in Santa Clara

Update: Stay tuned to live.webpronews.com for an exclusive interview ith Peter Norvig, Google’s Director or Research.

Bing Talks Local Business Listings
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In case you missed it, Microsoft CEO Steve Ballmer spoke at SMX West in Santa Clara yesterday, addressing the search marketing industry for the first time (you can watch that at our new site live.webpronews.com). Obviously, much of the conversation was centered around Bing.

Live: Microsoft CEO Steve Ballmer Addresses Search Marketing Community
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Update: I’m going to go ahead an liveblog the keynote here as well. To watch it live (or archived), go to live.webpronews.com.

Begin Live Blogging

11:46EST: I hear Eddie Vedder’s voice playing somewhere while everyone finds their seats and waits patiently for the event to begin.

11:49: A little surprised there aren’t more seats taken up by now.

11:57: Getting close now.

Duplicate Content on Google, Bing & Yahoo
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Duplicate content is a common occurrence on the web and in many cases can hurt search engine rankings. While the search engines may not always technically penalize webmasters for duplicate content, there are still a lot of ways it can hurt.

WebProNews is covering the Search Marketing Expo (SMX) East in New York, where representatives from the three major search engines (Google, Yahoo, and Bing) discussed how their respective web properties handle duplicate content issues. Following are some takeaways from each.

35 Ways to Improve Your Online Video Performance
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There was an interesting session on online video at Search Marketing Expo (SMX) East, which WebProNews attended. The session was called "Video Search Marketing Beyond YouTube". The following tips come from a combination of presentations from that session from speakers: William Leake of Apogee Search, John McWeeny of TurnHere, and Eric Papczun of Performics.

Android Demands as Much Marketing Attention as iPhone
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At Search Marketing Expo East in New York, where WebProNews is on location, Michael Martin of Internet Marketing Inc. delivered a presentation about the growing Android market. He spoke about how Android is becoming an increasingly important mobile platform for marketers to keep in mind. In other words, it’s not just about the iPhone.

Juice Up Your PPC Quality Score from the Get Go
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Abby Johnson of WebProNews had a nice chat with FindMeFaster’s Matt Van Wagner about PPC campaign strategies and ad copy at the SMX Advanced conference in Seattle this week. For one, they discussed how to get a good quality score right from the beginning. Talk about your strategies for achieving a good quality score.

How to Avoid Google Penalties with AJAX and display:none
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As you may have read about by now, Google’s Matt Cutts participated in a fairly lengthy Q&A session at SMX Advanced in Seattle. One interesting question that Matt got was about how webmasters should deal with display:none and AJAX without being penalized by Google.

Cutts recommends making sure that whenever you write your own mouseover code that you don’t roll your own custom solution, which he says might do some really weird things that nobody else has done before.

Are Those Old Keywords Still Performing?
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WebProNews is of course attending the SMX Advanced conference in Seattle, and Abby Johnson spoke with Christine Churchill, President of KeyRelevance, about the effect the economy has had on keyword usage. Have you noticed differences in keyword trends? Share your experiences here.

Google Talks About the Links-for-Money Spectrum
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In a Q&A session at SMX Advanced in Seattle, Google’s Matt Cutts talked at length about paid links. He was asked several questions about this.

Google recently announced it is now reading javascript and acting upon it. In the past, the advice given out has been if you have paid links, you should either nofollow those paid links or use javascript because Google didn’t read it.

How Google Handles Google Bowling
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In a Q&A session at SMX Advanced in Seattle, Google’s Matt Cutts was asked the following question:

How does Google look at the issue that I can buy suspect links and point them to my competitor? How does your algorithm track that?