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All Posts Tagged Tag: ‘small business’

Smaller SMBs More Afraid Of Increasing Online Marketing Budgets

Last month, BrightLocal released some research looking at SMBs’ marketing strategies and budgets. It found that 34% of respondents allocate less than 10% of their marketing budgets to online channels while 50% allocate less than 30% and only 29% allocate over 70%. We spoke with BrightLocal CEO Myles Anderson about some of the study’s findings. He told us, “I found …

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Twitter Advertising Just Got Easier For SMBs

Twitter just announced a new ad offering aimed at small and medium-sized businesses. It’s called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard. “Since we launched our self-service ad platform in 2013, we’ve developed a range of products to help SMBs accomplish their marketing goals,” says product manager Buster Benson. “Last year, we …

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Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features

Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It’s harder than ever to get exposure in the News Feed without paying for it. Still, Facebook has launched new features, including tools specifically for Pages, which do create some potential for new opportunities. Which of Facebook’s recently added features do you find …

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Yelp Slaps 85 Businesses With Consumer Alerts

Yelp just announced that it’s releasing a new round of Consumer Alerts, slapping big warnings on top of the pages of 85 businesses. These businesses, Yelp says, are either attempting to buy or offer rewards for positive reviews or have a large number of reviews submitted from the same IP address, which the company considers “a hint that someone may …

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How SMBs Can Deal With Facebook’s News Feed Changes

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems too promotional. A lot of businesses feel a bit screwed by this as people often like their pages because they’re …

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Yelp Filter Not Catching Biased Reviews

It may be a new year, but there are still problems with Yelp’s review filter. We’ve been tipped to some research finding reviews featuring promo codes, which would seem to violate Yelp’s guidelines, showing up for Uber and Lyft, as well as a competing taxi service. Yelp’s filter has long been the subject of controversy with small business owners, and …

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Google Rolls Local Update Out To More Countries

Back in July, Google launched an algorithm update that shook up local search results in the U.S. While Google never gave it an official name like Panda or Penguin that we’re aware of, Search Engine Land started calling it the “Pigeon” update, and that’s what people in the industry have, for the most part, adopted for it. That update has …

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Yelp Shows Businesses Some Love With New App

Yelp’s reputation among businesses is…let’s just say a mixed bag. By now, you’ve no doubt heard plenty of horror stories, regardless of whether or not they’re true (they’re often unproven), but the fact is that Yelp needs businesses to exist, and ultimately, the better its reputation among them is, the better off the company itself is bound to be. Yelp …

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Congressman Thomas Massie Voices Opposition To Marketplace Fairness Act

Congressman Thomas Massie on Tuesday voiced his opposition to the Marketplace Fairness Act, following in the footsteps of his Republican colleagues. Massie took to Facebook with the following message: Today I joined Senator Ted Cruz, Senator-elect Congressman Steve Daines, Congressman Walter Jones, Rep. Paul Gosar, Congressman Doug Lamborn and several groups at a press conference in opposition to the Internet …

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Square Launches New Gift Cards For Sellers

Square announced a new gift card offering, so sellers using its Register product can run gift card programs from their point of sale. Merchants can offer, redeem, and track gift cards within Square Register. Square began offering digital gift cards that could be redeemed with the now defunct Square Wallet app two years ago, but these new ones are real, …

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LivingSocial Launches New Merchant Tools

LivingSocial announced the launch of a new toolkit for merchants called Connect, which is geared toward letting them better engage and build relationships with customers acquired through the LivingSocial platform. The offering lets businesses personalize thank you emails, customize promotion expiration emails, send additional offers to customers who purchased deals, communicate with customers via multiple social media channels, and review …

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Square Opens Up Pre-Orders On Chip Card Readers

Square just unveiled its new Square Reader for chip cards, which is now available for pre-order. Don’t expect to get it for free though. It will cost you $29, though the company calls this the most affordable chip card reader on the market. Back in July, the company announced plans to release a reader for chip cards, an EMV solution …

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