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All Posts Tagged Tag: ‘SEO’

Google Says You Should Avoid Link Building

You know how you’ve been building links to your website for years, trying to get Google look upon it more favorably? Well, according to Google, you shouldn’t bother doing that. Do you think there’s still value to link building? Let us know in the comments. Nearly an hour into a Google Webmaster Central Office Hours hangout on Friday, Google’s John …

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What Google’s Twitter Deal Means For You

News came out last week that Google and Twitter have struck a new deal to put real-time tweets back into Google’s search index. The companies aren’t providing much in the way of details about the deal at this point, and it’s possible that they never will, but they did confirm the deal, and indicate that it will go into effect …

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Site Takes Google Pounding, Reduces Staff

Google updates can have devastating effects on websites that depend on traffic from the search engine to thrive. It’s become clear over the years that it’s not wise to depend on Google or any other one source of traffic, because that source can go away in the blink of an eye, and then you’re stuck with some major problems. We’ve …

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Google ‘Update’ Impacts E-Commerce Sites

Google makes adjustments to its search algorithms every day, but sometime last week, it made one that was bigger than the average tweak, and a lot of webmasters took notice. The comments about ranking changes poured into the search forums and other channels, but Google didn’t indicate it had launched a major update like it sometimes does. You can browse …

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Google Shows Call-To-Action Links For Quick Answer Results From Third-Party Sites

Back in November, people started noticing that Google was showing call-to-action link for some of its quick answer results. The only examples anyone produced at the time came from Google’s own pages. For example, “adwords negative keywords” showed some info drawn from a Google support page, and included a link to “Show me how.” Another example was for the query …

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How Ranking Works In Pinterest’s Guided Search

Pinterest launched Guided Search last April as a new way to help users discover content with some nudging in the right direction. It’s basically Pinterest’s way of suggesting search refinements as you browse. For example, if you search for “pasta,” you might be presented with options like: recipes, dishes, salad, packaging, one pot, shrimp, sauce, chicken, etc. If you click …

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Google Adds Crawling, Indexing Of Locale-Adaptive Pages

Google announced that it’s introducing new locale-aware crawl configurations for Googlebot for pages it detects may adapt their content based on the request’s language and perceived location. “Locale-adaptive pages change their content to reflect the user’s language or perceived geographic location,” Google says in a blog post. Since, by default, Googlebot requests pages without setting an Accept-Language HTTP request header …

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Pinterest Marketing Tips From A Guy That’s Been Doing It For 5 Years

Pinterest may have plateaued as a driver of traffic to websites, at least for the time being, but it’s still number two in that department behind Facebook, according to data from Shareaholic. The firm released a report this week finding that Twitter, StumbleUpon, reddit, Google+, LinkedIn, and YouTube combined represent roughly a third of the traffic Pinterest sent to publishers …

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Link Expert Eric Ward Talks Fear And The Evolution Of Links

The nature of links on the web, particularly in relation to search, has changed a lot over the years, and there’s probably nobody out there with more insight into this than Eric Ward, who’s focused on this specific topic for many years. As Search Engine People says in an article about 58 SEO authorities, “Eric’s been building links sinceā€¦1994. There’s …

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Data Confirms Google Is Wiping Out A Whole Category Of Websites

Last month, we reported that Google may have just killed a whole category of websites – lyrics sites. New data shows that search visibility for some of these sites has indeed drastically declined. While it’s interesting enough for this particular niche, it also highlights how Google is capable of basically wiping out an entire niche by adding one type of …

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Get Ready For Google’s New Mobile Ranking Signal

Throughout the course of last year, Google made a bunch of moves showing that it was focusing on improving the mobile search experience for its users by way of getting websites (otherwise known as search results) to make themselves more mobile-friendly. In November, Google added a “mobile-friendly” label to mobile search results for sites that deserve such a title. It …

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Google Gives Webmasters New Structured Data Tool

Google announced that it is giving webmasters a new structured data tool to help them author and publish markup on their websites. The new tool, it says, will better reflect Google’s interpretation of your content. The tool provides validation for all Google features powered by structured data, support for markup in the JSON-LD syntax (including dynamic HTML pages), clean display …

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