Last Friday, Google announced the EMD update. It was billed as a small and minor update, but the effects seemed to be fairly large, with many webmasters claiming to have been hit. Google’s Matt Cutts made it a point to …

As previously reported, Google has updated its Webmaster Guidelines. Part of the update is some new stuff about rich snippets. Google is highlighting these changes specifically in a post on the Webmaster Central blog today. “Once you’ve correctly added structured …

On Friday, Google’s Matt Cutts revealed that Google was rolling out a new algorithm update geared at reducing “low-quality” exact match domains in search results. He indicated that “the EMD algo” affects 0.6% of English-US queries “to a noticeable degree”. …

Update: Apparently the other update people are experiencing was a new Panda update. Google transparency at its finest. As you probably know by now, Google’s Matt Cutts announced an algorithm change on Friday – the EMD update. The change was …

Remember when an update to Google’s Webmaster Guidelines was spotted prematurely, before Google pulled it back down? Well, Google has officially updated them now. “Both our basic quality guidelines and many of our more specific articles (like those on links …

Google announced today that Webmaster Tools will start letting you know when it discovers critical issues with your site, by sending you an email with more info. The company says it will only notify you about issues that it thinks …

There’s a new Webmaster Help video from Google’s Matt Cutts. In this one, he talks specifically about freshness as a ranking signal. The video is a response to the following user-submitted question: Google has expressed in the past that frequently …

Google’s Matt Cutts just announced a new Google algorithm change via Twitter. He says it will reduce low-quality “exact-match” domains in search results. It sounds like an extension of the last change he tweeted about, which was aimed at improving …

According to Google, just because your site is manually penalized, it does not mean that your site will vanish from the rankings. In fact, it may not hurt it much at all in some cases. A lot of that depends …

Google has launched a new version of its rich snippet testing tool, which it now calls the Structured Data Testing Tool. The company says it has improved how it displays rich snippets in the tool to better mach how they …

It looks like Google may soon be changing its Webmaster Guidelines. Patrick Sexton from FeedTheBot claims to have spotted an updated version of the guidelines, and posted about them. However, he says, two Google employees told him that they were …

Google messes with its algorithm every day, but it’s not every day that Google lets us know about what it’s doing. On Friday, Google’s Matt Cutts tweeted about a new update to Google’s algorithm, which he said, “improves the diversity …

Google announced that a data refresh is rolling out for Panda, and that webmasters should expect “some flux” over the next few days. Here’s a tweet Google just posted: Follow @google A Googler @google Panda refresh is rolling out—expect some …

Google launched an algorithm update that affects the diversity of search results. Google’s head of webspam and Distinguished Engineer, tweeted: Follow @mattcutts Matt Cutts @mattcutts Just fyi, we rolled out a small algo change this week that improves the diversity …

Some webmasters suspect that Google may have launched a new significant Panda update. This kind of suspicion is fairly common. Sometimes it turns out to be accurate, and sometimes not so much. Barry Schwartz at Search Engine Roundtable, who regularly …

Google has been making SEO more difficult for years, and perhaps that’s why a new study from SEMPO, the world’s largets search marketing-specific nonprofit trade organization, has found that SEO spending is still healthy, despite all of the freely available …

If you’re reading this, you’ve probably seen some of the Webmaster Help videos Google’s Matt Cutts has done. He regularly takes questions from webmasters about various Google behaviors, and uploads responses to YouTube. Sometimes, they’re longer in more in depth, …

Some people think Google’s search results pages are getting too cluttered. There’s no question that Google has been adding more elements to them over the years. In fact, just today, Google announced that it is expanding the “Knowledge Graph Carousel,” …

Last month, Google’s Matt Cutts made some comments at the Search Engine Strategies conference, reportedly indicating that the next Penguin update would be “jarring”. Since then, webmasters have been waiting for the big day when Google drops the hammer. Last …

Google is getting better at understanding synonyms, and that is part of the search engine’s decreasing dependence on keywords for returning results. What does this mean for businesses trying get in front of Google searchers? That’s a question that could …

It’s an ongoing struggle for businesses to figure out how to get the most out of their marketing budgets. While email has proven time and time again to be an incredibly effective channel, there’s still a lot of question as …